- Google Combines Display Ad Manager, DART
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
Google has upgraded its ad serving platforms for publishers by combining i ...
- Google Adds Salzman To Exec Team Overseeing Display
Online Media Daily, Gavin O'Malley - Thursday, February 18, 2010
Centralizing its display ad sales efforts, Google on Thursday tapped DoubleClick veter ...
- Kontera Launches Custom-Shaped In-Text Ads
Online Media Daily, Mark Walsh - Wednesday, February 17, 2010
In-text ads -- the underlined links embedded in online articles that p ...
- Digital Display May Have Better Future
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
A new Web ad architecture is developing that promises to remake h ...
- Former Havas Digital Chief Wants To Simpli.fi Ad Targeting Of Online Searchers
Online Media Daily, Joe Mandese - Tuesday, February 16, 2010
Don Epperson, the former global CEO of Havas Digital, and a pione ...
- Hewlett-Packard Becomes Quick-Change Paid Search Artist For President's Day
SearchBlog, Laurie Sullivan - Tuesday, February 16, 2010
Hewlett-Packard typically runs President's Day paid search and display ad campaigns, b ...
- Google's Approach To Advertising
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 10, 2010
If you're a bit confused about Google advertising products, here's the lowdo ...
- Facebook Dumps Microsoft Display, But Bing Is In
Online Media Daily, Gavin O'Malley - Monday, February 8, 2010
Following a renegotiation of an existing ad placement partnership, Facebook will ...
- Analysts: Google Display Ads Going Big
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 8, 2010
Display ads are likely to contribute a little more than $1 billio ...
- Why The Bing/Facebook Search Deal Is A Turning Point For Microsoft
SearchBlog, Laurie Sullivan - Monday, February 8, 2010
If you had any doubt that Microsoft will continue to step ...
- Panel: Mobile Advertising Harder Than Ever
Online Media Daily, Mark Walsh - Wednesday, February 3, 2010
Mobile advertising promises higher response rates than the desktop Web, but ...
- AOL Flips Its Content Model, But Hasn't Pulled Out Of Nosedive
Online Media Daily, Gavin O'Malley - Wednesday, February 3, 2010
Still burdened by weak advertising and waning subscriptions, a newly independent A ...
- Google Likely Candidate To Power AOL Search
SearchBlog, Laurie Sullivan - Wednesday, February 3, 2010
Will Google continue its long-term partnership with AOL, powering search across a ...
- Webtrends Mixes Up Content And Target By Site Visitor
Online Media Daily, Laurie Sullivan - Tuesday, February 2, 2010
Webtrends on Tuesday will release a platform that allows Web site publishe ...
- Seventh Generation Gets Lift From Google Content Network
Online Media Daily, Laurie Sullivan - Monday, February 1, 2010
Seventh Generation recently launched an advertising campaign supported by its first televisi ...
- Study: Shopping Habits Are Consistent Across Channels
Online Media Daily, Gavin O'Malley - Wednesday, January 27, 2010
Over the holidays, shoppers in search of deals didn't discriminate between channel ...
- Yahoo's Earnings Highs And Lows
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 27, 2010
If you don't have the time to listen to the replay ...
- Yahoo Beats 4Q Expectations, But Revenue Still Down
Online Media Daily, Mark Walsh - Tuesday, January 26, 2010
Yahoo's revenue declined for the fifth straight quarter, but the fourth quart ...
- Get Ready For Mobile Ads You Can't Escape
Online Media Daily, Mark Walsh - Monday, January 25, 2010
The floating ad that sticks with you wherever you go on ...
- Google Founders To Sell $5.5 Billion In Stock
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 25, 2010
In a Securities and Exchange Commissions filing revealed Friday, Google co-founders Serg ...
- Challenges For Advertisers Hidden In Google's Earnings Call
SearchBlog, Laurie Sullivan - Friday, January 22, 2010
Google's earnings call Thursday brought a few hidden challenges for marketers ...
- NBCU Inks Deal With Casale Media For All Canadian Display
Online Media Daily, Gavin O'Malley - Thursday, January 21, 2010
NBC Universal has tapped Casale Media as its exclusive direct sales age ...
- How Google's China Move Could Affect Advertisers
SearchBlog, Laurie Sullivan - Wednesday, January 13, 2010
Pulling operations from China would mean Google sacrifices an already semi-strong positi ...
- Why Contextual Advertising Fails
Online Media Daily, Sacha Carton - Tuesday, January 12, 2010
There is something missing from contextual advertising ... context! Am I actual ...
- Instant Price Changes In Banner Ads Reflect Movement To Real-Time Web
Online Media Daily, Laurie Sullivan - Tuesday, January 12, 2010
Imagine changing prices in your content management system, and have the a ...
- Malicious Indent: Rubicon Teams With ClickFacts To Thwart Malvertising
Online Media Daily, Joe Mandese - Tuesday, January 12, 2010
Online display advertising aggregator the Rubicon Project this morning unveiled Rubicon Securit ...
- France Considers 'Google Tax' From Web Ads
Online Media Daily, Laurie Sullivan - Friday, January 8, 2010
The French government has been considering a plan to tax Google, Yaho ...
- Yahoo Head Gives Herself B-Minus
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 8, 2010
Call it sheer honesty, insanity, or a brazen sense of job securit ...
- Analyzing Google's AdMob Deal
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 8, 2010
Kevin Lee analyzes why Google would want to purchase AdMob, a de ...
- Google's Next Big Land Grab Could Be, Well, Land
Online Media Daily, Joe Mandese - Friday, January 8, 2010
First search. Then display. Then offline media. Then mobile. Google's next b ...