- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported ...
- Google Shares Revenue From Mobile Search, Not Apps
Online Media Daily, Laurie Sullivan - Friday, March 26, 2010
Android device shipments in North America will rise 163.9% to 12.3 milli ...
- How Search Becomes Foundation For Online Leads
SearchBlog, Laurie Sullivan - Monday, March 29, 2010
Is the value of an online lead greater than a traditional offli ...
- Google Display Ads Hold Creative Promise
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 26, 2010
Display advertising has the "creative" promise not seen even in TV ad ...
- Images Complement Paid Clicks
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 26, 2010
Some marketers still find it challenging to create ads people stop a ...
- Google Retargets AdWords Remarketing Tool
Online Media Daily, Laurie Sullivan - Thursday, March 25, 2010
A retargeting renaissance in online ad tools has Google rolling out ...
- Drugs, Weapons And Display Ads
Publishing Insider, David Koretz - Thursday, March 25, 2010
t is easier to buy nuclear arms in the former Soviet Uni ...
- DoubleClick Lead Architect Launches Search Retargeting Platform
Online Media Daily, Laurie Sullivan - Monday, March 22, 2010
Ad retargeting typically conjures up images of display ads, but one season ...
- Yahoo Gives 'Life' To Discovery Promo
Online Media Daily, Mark Walsh - Friday, March 19, 2010
Discovery Channel is partnering with Yahoo on an ambitious promotional effort f ...
- Google: Dynamic Data And Social Features Can Save Display Ads
Online Media Daily, Laurie Sullivan - Thursday, March 18, 2010
Display ads will incorporate a variety of social elements in future campaign ...
- OMMA Global: Discussing The Perks Of Targeting
SearchBlog, Laurie Sullivan - Friday, March 19, 2010
Is search also behavioral targeting? Why are advertisers spending so much effo ...
- Google: How To Make Display Ad Buys Easy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 16, 2010
Google continues work on its display ad buying platforms that let advertise ...
- Yahoo Starts Pilot Program With 'Demand-Side' Platforms
Online Media Daily, Mark Walsh - Tuesday, March 16, 2010
Yahoo Monday
announced a new pilot program in which it ...
- Jumptap Mulling Mobile Ad Patent Licensing Program
Online Media Daily, Laurie Sullivan - Thursday, March 11, 2010
Mobile ad network Jumptap has been awarded a patent by the Unit ...
- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgra ...
- Ad Publishing Tool Bridges Traditional And Online Media
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
Startup Analog Analytics emerges from stealth mode to launch a software platfo ...
- Hoover's Explores Ad Formats And Platform To Expand Offering
Online Media Daily, Laurie Sullivan - Monday, March 8, 2010
Hoover's will unveil an advertising platform Monday to provide businesses with mo ...
- Razorfish Finds Efficiencies Automating Ad Processes
Online Media Daily, Laurie Sullivan - Monday, March 8, 2010
Agencies looking to grow business need to look for ways to sha ...
- Sally's Web Browser Helps Analyze Display Ad Views
Online Media Daily, Laurie Sullivan - Wednesday, March 3, 2010
World Web Network (WWN) plans to introduce a technology that measures t ...
- Targeting To Become Dominant Online Marketing Tool
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 3, 2010
Targeting consumer behavior will drive all online advertising. Semantic technology also wi ...
- AOL Reports Its Ad Revenue Will Decline, Analysts Say Drop Not Indicative Of Overall Ad Economy
Online Media Daily, John Capone - Tuesday, March 2, 2010
In a
10-K filed to the Securities and Exchan ...
- The PPC Controversy Around Credit For Web Site Visits
SearchBlog, Laurie Sullivan - Wednesday, March 3, 2010
The flawed saying "if you can't measure it, it must not exis ...
- Bringing Search Mechanics To Display
Data and Targeting Insider, Steve Smith - Friday, February 26, 2010
The identification of consumers who are in-market for broad categories of goo ...
- Click Forensics Delivers Platform To Validate Display Ad Traffic
Online Media Daily, Laurie Sullivan - Friday, February 26, 2010
Click Forensics will open a program Friday to audit impressions in displ ...
- Is Display Advertising Doomed?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 24, 2010
There's something rotten with the state of display advertising, according to Sam ...
- Display Ads Stimulate Search, Confirms Eyeblaster Study
Online Media Daily, Laurie Sullivan - Tuesday, February 23, 2010
Open a browser window and type in a URL. It's simple enoug ...
- Google Doubles Its Pleasure?
Around the Net In Online Marketing, John Capone, Mark Walsh - Tuesday, February 23, 2010
When Google announced Monday that it was converting DoubleClick DART and Goog ...
- Google Moves DoubleClick Into Next Generation Of Display Ad-Serving
Online Media Daily, Laurie Sullivan - Monday, February 22, 2010
The advertising display industry continues to go through massive change in ter ...
- Rethinking Banner Ads: Where Rich Media Trumps Click-Throughs
Online Media Daily, Catherine Spurway-Hepler - Monday, February 22, 2010
According to market research firm Dynamic Logic, as more advertisers move the ...
- Google's Wojcicki On Paid Search And Display Ads
SearchBlog, Laurie Sullivan - Tuesday, February 23, 2010
About 80% of the advertisers tapping into Google's Ad Builder these da ...