- Tribal Readies Firefly Video Launch
Online Media Daily, Gavin O'Malley - Tuesday, May 11, 2010
Tribal Fusion -- Exponential Interactive's online ad network and rep firm ...
- Positioning Ads For Best Results
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 7, 2010
Andrew Goodman shares the results from a bid increase (ad position) tes ...
- Study: Time Spent With Display Ads Boosts Searches
Online Media Daily, Laurie Sullivan - Friday, May 7, 2010
Consumers who "dwell," or linger on ads, are more likely to conve ...
- Yahoo Ad Campaign Zings Google
SearchBlog, Laurie Sullivan - Thursday, May 6, 2010
Yahoo posted a sneak peek of several creative pieces that will beco ...
- Kenshoo Adds Custom Widgets To Search
Online Media Daily, Laurie Sullivan - Thursday, April 29, 2010
Kenshoo plans to unveil an upgrade Thursday to Kenshoo Search Insight Dashboard ...
- Google Warns Fake Antivirus Software Spreads Through SEO, Ads
Online Media Daily, Laurie Sullivan - Wednesday, April 28, 2010
Online security experts believe Google's quest to remain transparent could work again ...
- Rocket Fuel To Launch Platform Connecting Online Clicks To Offline Sales
Online Media Daily, Laurie Sullivan - Tuesday, April 27, 2010
Marketers that are eager to reach the perfect consumer track campaign budge ...
- OPA: Content Sites Better Buys Than Ad Networks
Online Media Daily, Mark Walsh - Tuesday, April 27, 2010
Branded content sites outperformed ad networks or Web portals across key ...
- Efficient Frontier Launches Platform Supporting Display, Search Ad Buys
Online Media Daily, Laurie Sullivan - Tuesday, April 27, 2010
Efficient Frontier announces its entry into the display advertising space Tuesday wi ...
- Digg To Shake Up Ad Formats
Online Media Daily, Laurie Sullivan - Wednesday, April 21, 2010
Digg plans to make Digg Ads searchable within months after the n ...
- Offerpal Adds Display Network
Online Media Daily, - Tuesday, April 20, 2010
Online offers network Offerpal Media has launched a new display ad netwo ...
- ShareThis Unveils Display Ad Targeting Platform
Online Media Daily, Laurie Sullivan - Tuesday, April 20, 2010
Sharing content could get you targeted by an ad. ShareThis, the compa ...
- Yahoo Delivers More Sponsored Paid-Click Ads
Online Media Daily, Laurie Sullivan - Wednesday, April 21, 2010
Yahoo will unveil a pilot program Wednesday dubbed "More Sponsors," as pa ...
- Have You Hired A Searchologist Yet?
SearchBlog, Laurie Sullivan - Wednesday, April 21, 2010
Marketing's interdisciplinary push during the past 10 to 15 years continues ...
- AOL Adds Ad Desk To The Mix
Online Media Daily, Gavin O'Malley - Monday, April 19, 2010
AOL on Monday debuted the beta version of a new display ...
- Advertise.com Unveils Remarketing Platform
Online Media Daily, Laurie Sullivan - Tuesday, April 20, 2010
Advertise.com plans to make available a cost per action remarketing tool aim ...
- AOL Steps Up Ad Display And Analytics Platform Efforts
Online Media Daily, Laurie Sullivan - Monday, April 19, 2010
AOL Chief Executive Officer Tim Armstrong laid out a plan for t ...
- What Google's Earnings Jump And CPC Sequential Revenue Slide Tell Advertising Industry
Online Media Daily, Laurie Sullivan - Thursday, April 15, 2010
Google reported Thursday that revenue rose 23% to $6.77 billion for t ...
- Search Lives Visually In The Future
Online Media Daily, Laurie Sullivan - Thursday, April 15, 2010
Microsoft Labs will release a Sliverlight plug-in within the next month th ...
- YouTube Crashes Portal Party
Online Media Daily, Mark Walsh - Wednesday, April 14, 2010
The Web portals may be losing ad market share to social networ ...
- Study Finds 'Transparency' Impedes Display Ad Growth
Online Media Daily, Joe Mandese - Wednesday, April 14, 2010
A major reason why display continues to lag the growth in paid-sear ...
- Rubicon Unveils 'Permission' System, Shifts Display Market Control Back To Publishers
Online Media Daily, Joe Mandese - Wednesday, April 14, 2010
In a bid to help publishers regain control over the sale ...
- Startup To Unveil Animation Ad Overlay For Still Photos And Images
Online Media Daily, Laurie Sullivan - Monday, April 12, 2010
Image Space Media will introduce an ad format next month to provi ...
- Google Releases Plan For Display Ad Measurement Tools
Online Media Daily, - Monday, April 12, 2010
Google Product Management Director Ari Paparo writes in a blog
post- Yahoo Readies Launch Of iPad Advertising Model
Online Media Daily, Laurie Sullivan - Tuesday, April 6, 2010
Inspired by video game development, Yahoo has been working on a n ...
- Global Ad Outlook Improves:Internet, Especially Search, Is Main Engine
Online Media Daily, Joe Mandese - Wednesday, April 7, 2010
Online ad spending continues to be the bright spot, and the ma ...
- Netmining's Dashboard Signifies Marketing Analytics Model
Online Media Daily, Laurie Sullivan - Tuesday, April 6, 2010
Netmining released a dashboard Tuesday aimed at giving advertisers real-time access ...
- Could Google Chrome's Rise In Market Share Lead To Better Ad Targeting?
SearchBlog, Laurie Sullivan - Wednesday, April 7, 2010
Google's Web browser, Chrome, continues to gain market share, rising from 5. ...
- How Yahoo's Search Retargeting Platform Delivers Many Happy Returns
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 31, 2010
Advertisers have finally begun to consider search retargeting as a way ...
- Orange And OpenX Create Orange Ad Market Exchange
Online Media Daily, Laurie Sullivan - Wednesday, March 31, 2010
Orange and OpenX Technologies Wednesday will announce a partnership to create t ...