- The 'Subliminal' Effects Of Banner Ads
Online Media Daily, Laurie Sullivan - Monday, June 28, 2010
Consumers say they ignore static banner ads, and don't click on the ...
- Linguistics Finds Home In Semantic Search, Advertising
SearchBlog, Laurie Sullivan - Tuesday, June 22, 2010
Language moves on. Some of the same words consumers searched on ...
- Magnetic Secures $4 Million In VC Funding
Online Media Daily, Laurie Sullivan - Wednesday, June 16, 2010
Magnetic plans to announce Wednesday it has secured a $4 million Seri ...
- Chevrolet Debuts Yahoo's Log-In Ad Unit
Online Media Daily, Laurie Sullivan - Monday, June 14, 2010
Yahoo has begun offering an ad unit on its log-in page th ...
- Display Advertising 2.0: Brand Safety is Just the Tip of the Iceberg
Online Media Daily, Steve O'Brien - Monday, June 14, 2010
As the number of middlemen between the advertiser and publishers increases, it ...
- Survey Reveals Need For Unsexy Online Automation Tools
SearchBlog, Laurie Sullivan - Tuesday, June 8, 2010
There are problems with automation as the online ad industry matures. Don ...
- What's Hearst's iCrossing Acquisition Worth?
Online Media Daily, Laurie Sullivan - Friday, June 4, 2010
For Hearst,
acquiring iCrossing diversifies the publisher's traditional, but challenged, pri ...
- Maryland May Regulate Online Political Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 4, 2010
Kate Kaye tells us what it means if Maryland rules require politic ...
- Hearst's iCrossing Deal Opens Door To New Agency Business Model
SearchBlog, Laurie Sullivan - Friday, June 4, 2010
Throw traditional out the window and stop thinking like a creative ...
- Bizo Self-Service Ad Platform For $5 Per Day
Online Media Daily, Laurie Sullivan - Wednesday, June 2, 2010
The self-service online advertising platform BizAds from Bizo that launched Wednesday le ...
- Data Drives Adap.tv And EXelate Video Ad Targeting Deal
Online Media Daily, Laurie Sullivan - Wednesday, June 2, 2010
Adap.tv inked a partnership with audience targeting exchange eXelate to offer advanc ...
- Rocket Fuel Links Nielsen Offline Data To Online
Online Media Daily, Laurie Sullivan - Friday, May 28, 2010
Rocket Fuel has begun to use offline purchase data from Nielsen ...
- Google Testing Google News Personalization
Online Media Daily, Laurie Sullivan - Friday, May 28, 2010
Google has been experimenting with trending topics and personalization on Google New ...
- Yahoo Builds Pullover Ad Unit For Macy's, Garners Higher CPM
Online Media Daily, Laurie Sullivan - Thursday, May 27, 2010
Macy's tapped Yahoo this week to recreate its offline Memorial Day sal ...
- Google Me: Managing Reputation Brings Ad Targeting Opportunities
SearchBlog, Laurie Sullivan - Friday, May 28, 2010
At one time people called the act of Googling yourself on ...
- Bartz: Yahoo Is In The 'Frickin' Search Business
SearchBlog, Laurie Sullivan - Wednesday, May 26, 2010
The topic didn't turn toward search until about 20 minutes into t ...
- Google Gaining On Yahoo In Display
Online Media Daily, Mark Walsh - Monday, May 24, 2010
Don't look back, Yahoo -- Google and Facebook are gaining in displa ...
- Google Reveals AdSense Rev Shares
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 24, 2010
Google just released the exact revenue share that AdSense publishers are giv ...
- AdWords For Google TV And Other Unanswered Questions
Online Media Daily, Laurie Sullivan - Friday, May 21, 2010
Google's announcement of the television platform Google TV left a slew ...
- MyBuys Acquires Veruta, Launches Dynamic Ad Retargeting Tool
Online Media Daily, Laurie Sullivan - Monday, May 24, 2010
MyBuys plans to introduce Monday a predictive retargeting platform that serves ...
- Google TV Opens Doors For Advertisers Through SEO, Search, Display Ads
Online Media Daily, Laurie Sullivan - Thursday, May 20, 2010
Google unveiled Google TV at the Google I/O conference Thursday in hop ...
- Marketers Still Struggle To Match ROI With Campaigns
SearchBlog, Laurie Sullivan - Thursday, May 20, 2010
No doubt about it: Marketing is the last business unit to automa ...
- Ex-Googler Targets Social Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 19, 2010
Media6Degrees relies on social data to target ads to consumers online. Don ...
- Can Search Advertisers Play in Display's Backyard?
Online Media Daily, Josh Shatkin-Margolis - Monday, May 17, 2010
Search advertising is a $20 Billion industry ruled by algorithms. However, o ...
- Searching Social Graphs To Clarify Conversations Across The Web (And Spell Check)
SearchBlog, Laurie Sullivan - Wednesday, May 19, 2010
Search engines and technology companies building ad targeting platforms will pay attenti ...
- Adify Licenses NetSeer Technology To Lift Ad Conversions
Online Media Daily, Laurie Sullivan - Saturday, May 15, 2010
The ad industry continues to automate systems to squeeze every dollar fr ...
- ComScore: 1.1 Trillion Display Ads Delivered In Q1, Spending Reaches $2.7 Billion
Online Media Daily, Gavin O'Malley - Thursday, May 13, 2010
U.S. Internet users received a record 1.1 trillion display ads during t ...
- Report: Online Ad Investments Spike, Targeting, RTB, and Self-Serve Attract Dollars
Online Media Daily, Laurie Sullivan - Thursday, May 13, 2010
Millions of dollars flowing into companies supporting online advertising through mergers a ...
- Understanding Today's Changing Display Ad Market
Performance Insider, Karl Siebrecht - Thursday, May 13, 2010
Why are people lining up to use search and overlooking display Wh ...
- Google's Opportunity For Android Verizon Tablet Sits on The Cloud
SearchBlog, Laurie Sullivan - Wednesday, May 12, 2010
Rumors suggest Google will release the Android tablet at its I/O conferen ...