- MediaBank Launches 'DSP' For Analog Media: Ushers In 'Audience-Buying' For Print, Out-of-Home, Etc.
MediaDailyNews, Joe Mandese - Friday, August 20, 2010
MediaBank, the aggressive, VC-backed media-buying systems start-up that has made waves ...
- Could Paid Search Save Online Advertising?
SearchBlog, Laurie Sullivan - Thursday, August 19, 2010
PricewaterhouseCoopers (PwC) calls paid search the force attracting budgets to the Interne ...
- Excess Ad Inventory Pushing Value-Added Services
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 18, 2010
The movement into value-added services by companies throughout the online advertising spa ...
- Myrtle Beach Joyfully Swims In Google Display Ad Network
SearchBlog, Laurie Sullivan - Wednesday, August 18, 2010
Consumers increasingly search for information on travel destinations and book reservations ...
- Microsoft adCenter Links And Resources
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 17, 2010
Tina Kelleher has provided a list of links to resources in adCent ...
- IBM Buys Into Madison Avenue: Tales From A Unica Customer
SearchBlog, Laurie Sullivan - Friday, August 13, 2010
Breanna Wigle received a heads-up from her Unica rep early this morni ...
- ValueClick Enters Platform Services Market
Online Media Daily, Joe Mandese - Wednesday, August 11, 2010
ValueClick Media, the online audience network division of online marketing services gia ...
- Vegas, Baby, Vegas
Marketing: Travel, Paul Knegten - Monday, August 9, 2010
Unless you're paying for third-party targeting data, you're very unlikely to encount ...
- Interpublic Takes Media Lab From Theory To Application: Initial Foray Focuses On, Well, Applications
Online Media Daily, Joe Mandese - Friday, August 6, 2010
After years of studying the theory of how emerging media are impacti ...
- Suspected Malvertiser Posing As Legitimate Ad Agency
Online Media Daily, Joe Mandese - Monday, August 2, 2010
A suspected malvertiser -- a group buying online display ads as ...
- How Ad Industry Might Base Impressions On Truth Vs. Fiction
SearchBlog, Laurie Sullivan - Wednesday, July 28, 2010
A metric technology from RealVu could potentially change the way clickable impressio ...
- AdMeld Takes A Byte Out Of Crime: Will Monitor, Thwart Malware Attacks
Online Media Daily, Joe Mandese - Tuesday, July 27, 2010
In an effort to stay one step ahead of a sophisticated netwo ...
- The Forefront Of SEM And Display Integration
SearchBlog, Laurie Sullivan - Monday, July 26, 2010
Integrating search-engine marketing (SEM) data with display advertising campaigns is becoming mo ...
- Microsoft Advertising Connects The Screens
Online Media Daily, Laurie Sullivan - Thursday, July 22, 2010
Multi-screen adoption of digital technology and devices has created a challenge f ...
- Ad Firm Tumri Adds Yahoo, Microsoft Veterans
Online Media Daily, - Wednesday, July 21, 2010
Ad technology firm Tumri has added former Yahoo and Microsoft ad executiv ...
- Cars May Not Be Flying Off Lots, But Auto Ad Volume Is Higher Than Ever
Online Media Daily, Gavin O'Malley - Tuesday, July 20, 2010
The recent hard times in the automotive industry have not dented t ...
- Google Invests In Paid-Search Marketplace Trada
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
Google Ventures has led a Series C venture capital round with foundi ...
- Rocket Fuel Finds Low-Cost CPA Formula Through BlueKai Ad Data
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
Rocket Fuel has developed a formula to lower cost per action (CP ...
- Fake Company PPC Ads Landing On Engines And Web Sites
SearchBlog, Laurie Sullivan - Wednesday, July 21, 2010
Publishers and search engines need a better system to protect themselves a ...
- Ad Nets Not Doing Enough To Stop Fake Ad Sales And Malware
Online Media Daily, Laurie Sullivan - Friday, July 16, 2010
Companies trying to protect advertising networks, publishers, online buyers and consumers fr ...
- Google Gets Serious About Display With Omnicom Deal
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 15, 2010
Boosting Google's non-search-advertising-related efforts, Omnicom has agreed to channel hundreds of millio ...
- Another Stab At Optimizing ROI
SearchBlog, Laurie Sullivan - Wednesday, July 14, 2010
SEM doesn't live in a vacuum. Mapping the funnel to understand a ...
- Display Advertising As Guerrilla CRM
MarketingTools: CRM, Chad Little - Tuesday, July 13, 2010
Analytics give us so much data that we can get tunnel visi ...
- Managing Your Display Campaigns On A Product Level
Marketing: Travel, Paul Knegten - Monday, July 12, 2010
Until now, technology to manage display this way didn't exist; now ...
- Study: 'Messenger Units' Had Highest Interaction Rates Among Rich Media Ads In First Quarter
Online Media Daily, Gavin O'Malley - Wednesday, July 7, 2010
Across all interactive advertising verticals, beverage/spirits produced the highest average interaction ra ...
- Did Google Signal A Push Into Online Travel Sales?
SearchBlog, Laurie Sullivan - Friday, July 2, 2010
Google's acquisition of ITA Software will shake up the online travel industr ...
- Ad Engagement Up, But Don't Ask Consumers To Click Through
Online Media Daily, Laurie Sullivan - Thursday, July 1, 2010
Entertainment-related categories reach nearly 215 million people in the United States monthl ...
- Google Me Would Give Advertisers Tons Of Social Signals
SearchBlog, Laurie Sullivan - Thursday, July 1, 2010
Imagine a full-scale social network outside of Google Gmail that allows y ...
- Click Forensics Secures VC Funding, Builds Out Display Business
Online Media Daily, Laurie Sullivan - Wednesday, June 30, 2010
Click Forensics has secured $6 million in Series "C" venture capital fundi ...
- New MSNBC.com Downplays Page-Views
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 28, 2010
De-emphasizing the page-view, MSNBC.com's newly redesigned site touts a "less is mor ...