- Startup Clovr Touts Card-Linked Offers
Online Media Daily, Mark Walsh - Tuesday, October 19, 2010
A new startup plans to make it easier for consumers to gr ...
- Magnetic And Tumri Expand Dynamic Retargeting Tools Across Web
Online Media Daily, Laurie Sullivan - Monday, October 18, 2010
Search engine marketing has long offered methods to target consumers with high-converti ...
- Microsoft Picks Pictela, Third 'Big 3' Portal To Certify Super Rich Media Ad Platform
Online Media Daily, Joe Mandese - Monday, October 18, 2010
In an important vote of confidence for a promising new online advertisi ...
- Picture This: Image Ads
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 15, 2010
Some might ask: Image ads, why bother? Jessica explores the differences ...
- Google Reports Earnings, Reveals Display Ad And Mobile Revenue Run Rates
Online Media Daily, Laurie Sullivan - Thursday, October 14, 2010
Google reported Thursday that profit rose 32% during the last quarter ...
- Google Unleashes Ad Display Automation Tools
Online Media Daily, Laurie Sullivan - Tuesday, October 12, 2010
Google's long-term plan to automate the advertising supply chain will lead t ...
- Rising CPC, Clicks, Ad Impressions Identify Positive Growth
Online Media Daily, Laurie Sullivan - Tuesday, October 12, 2010
Online advertising grew in the third quarter for search, display and soci ...
- Study: Realizing Real-Time Revenue From Real-Time Bids
Online Media Daily, Laurie Sullivan - Thursday, October 7, 2010
PubMatic announced the results Thursday of what it calls the first collaborati ...
- Media Buyers Need Time To Think? Get Automated
SearchBlog, Laurie Sullivan - Monday, October 4, 2010
There's that "T" word again. Technology that automates media buys, cutting cos ...
- Big Search Spenders For July And August
Online Media Daily, Laurie Sullivan - Thursday, September 30, 2010
AdGooroo published a list of the fastest-growing verticals in paid search Thursda ...
- EA Digs Into Data To Cross Ad Channels
Online Media Daily, Laurie Sullivan - Thursday, September 30, 2010
Electronic Arts (EA) plans to unveil Thursday a cross-platform reporting dashboard th ...
- Google's Seven Display Ad Predictions
Online Media Daily, Laurie Sullivan - Wednesday, September 29, 2010
What will display advertising look like by 2015? At the Interactive Advertisi ...
- Google Vows To Make Display 'Sexy'
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 29, 2010
Google is promising to make display advertising much more engaging, and, da ...
- Why Advertising's Future Might Be Too Futuristic For Advertisers
SearchBlog, Laurie Sullivan - Wednesday, September 29, 2010
I'm not convinced advertisers are ready for the future of advertising, whe ...
- Medialets Debuts 'Adaptable' Mobile Ads
Online Media Daily, Mark Walsh - Thursday, September 23, 2010
Medialets, the company that introduced the shakeable ad for Dockers last yea ...
- iPad Scrapbook Adds Options To American Greetings Digital Apps
Online Media Daily, Laurie Sullivan - Thursday, September 23, 2010
Comforting words that make people laugh and smile will soon have ...
- MediaMath To Offer Real-Time Research On Online Campaign Effectiveness
Online Media Daily, - Thursday, September 23, 2010
Online advertising demand-side platform MediaMath Wednesday said it is working with consum ...
- AdReady Bows 'Micro-Targeting' Display Ad Platform
Online Media Daily, Gavin O'Malley - Wednesday, September 22, 2010
Facing stiff competition, display ad solutions provider AdReady on Wednesday unveiled t ...
- AdSafe Launches Supply-Side System, Intends To Preempt Brand Friction
Online Media Daily, Joe Mandese - Wednesday, September 22, 2010
Online ad security firm AdSafe Media this morning unveiled "Network Monitor," ...
- Criteo Brings AdWords-Like CPC Bidding To Display Retargeting
Online Media Daily, Laurie Sullivan - Tuesday, September 21, 2010
Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platfo ...
- The Search For Spock: How SEO Might Help Boeing Market Commercial Space Flights
SearchBlog, Laurie Sullivan - Wednesday, September 15, 2010
Space geeks listen up. It may sound a bit futuristic, but ...
- Google Bows Ad Campaign For Display Ads
Around the Net In Online Marketing, John Capone - Friday, September 10, 2010
Google would like you to know that not only does it kn ...
- Finding Clicks In Call Search Marketing
SearchBlog, Laurie Sullivan - Wednesday, September 8, 2010
Small-and-medium size local businesses sometimes get the short end of the stic ...
- News Corp's IGN Partners With 5min Media
Online Media Daily, Gavin O'Malley - Thursday, September 2, 2010
News Corp.'s IGN Entertainment on Thursday announced a syndication partnership with popul ...
- Shifts In Search and Display Brighten Future For Search Marketers
Search & Performance Insider, Roger Barnette - Friday, September 3, 2010
I am convinced that there has never been a more exciting ti ...
- Global Ad Exchange Seeks To Solve Quality Inventory Dilemma
Online Media Daily, Laurie Sullivan - Tuesday, August 31, 2010
A Dentsu subsidiary will give U.S. and European advertisers a portal in ...
- NYU Back To School: Higher Ed Search Terms Rise 42%
SearchBlog, Laurie Sullivan - Wednesday, September 1, 2010
Back to school means more searches on Google related to higher educatio ...
- CBS Interactive Appoints CFO
Online Media Daily, Gavin O'Malley - Monday, August 30, 2010
CBS Interactive on Monday named Mary Hentges as its new chief financi ...
- Google's 'Zero Moment Of Truth' And Five Ps Of Digital Marketing
SearchBlog, Laurie Sullivan - Thursday, August 26, 2010
Packaging creates awareness. Companies can offer a variety or great services, b ...
- When Search And Display Collide
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 24, 2010
Mike Baker sat down with Dax Hamman, VP of display media ...