Around the Net

When Search And Display Collide

  • ClickZ, Tuesday, August 24, 2010 8:33 AM
Mike Baker sat down with Dax Hamman, VP of display media at iCrossing, a Hearst-owned global digital marketing agency, to discuss whether marketers have begun to see a convergence of search engine marketing and exchange-traded display advertising. The two discuss what it takes to bridge search and display advertising, what search advertisers can learn from display, and more.

Read the whole story at ClickZ »

Next story loading loading..