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Analyzing Google's AdMob Deal

  • ClickZ, Friday, January 8, 2010 1:19 PM
Kevin Lee analyzes why Google would want to purchase AdMob, a deal pending approval by regulators. He describes AdMob as an ad network that supports display media, not paid search, which is Lee's specialty and one reason why he didn't initially jump in an provide his two cents.

Although it's far too early to determine why Google would pay $750 million for a company reported to have annual revenue "significantly" less than $100 million, he analyzes the decision.

Read the whole story at ClickZ »

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