- Microsoft Advertising Exchange Moves Real-Time Bidding Globally
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Microsoft officially retired AdECN and switched to the AppNexus platform for real-ti ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
- Search + Display + Attribution Modeling = Transparency
SearchBlog, Laurie Sullivan - Friday, March 18, 2011
Magnetic, which relies on search data to retarget display ads, has sign ...
- Gmail Display Ads Target Keywords
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 15, 2011
Marketers knew it would be just a matter of time before Goog ...
- Tweet This: Social Endorsements Beat Social Media Ad Buys
Online Media Daily, Joe Mandese - Thursday, March 10, 2011
The art and science of social media advertising and marketing is sti ...
- Marin, Criteo Launch Retargeting Ad Platform
Online Media Daily, Laurie Sullivan - Tuesday, March 8, 2011
Marin Software, an online ad management tool provider, plans to launch ...
- Bizo Unveils Business Audience Marketing Platform
Online Media Daily, Laurie Sullivan - Tuesday, March 8, 2011
Bizo will release a platform Tuesday that helps marketers reach, educate a ...
- AdKeeper Button Lets Viewers Keep, Share Ads
Online Media Daily, Laurie Sullivan - Thursday, March 3, 2011
Volvo plans to become one of the first brands to launch ...
- Facebook Displaces Yahoo For Display Ad Revs; Google Keeps Search Lead
Online Media Daily, Laurie Sullivan - Tuesday, March 1, 2011
Companies will spend more than one in five U.S. advertising dollars th ...