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Gmail Display Ads Target Keywords

  • ClickZ, Tuesday, March 15, 2011 9:49 AM
Marketers knew it would be just a matter of time before Google began testing display ads in Gmail. Christopher Heine notices a handful above the text-based Adsense promotions in the right-hand column. She explains the display ad appears each time the Gmail user opens an email until it's deleted. Similar to the text-based ads, the display ads target keywords in the email.

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