- 5 Ways To End Banner Blindness
Online Media Daily, Daniel Yomtobian - Monday, October 24, 2011
Display ads are the second-largest online marketing channel, according to the IA ...
- Magnetic Appoints James Green CEO
Online Media Daily, Laurie Sullivan - Wednesday, October 19, 2011
Josh-Shatkin Margolis, Magnetic founder and former CEO, seems to have a successf ...
- Display Ad Data Optimizes Site Content To Increase Conversions
Online Media Daily, Laurie Sullivan - Tuesday, October 11, 2011
Ad clicks cannot provide the correct data to optimize content on W ...
- Google's +1 Lands On Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 11, 2011
Ads that serve up on the Google Display Network began showing Google ...
- Paid-Search Investments Strengthen, Display Rises, RTB Heating Up
Online Media Daily, Laurie Sullivan - Tuesday, October 4, 2011
Advertisers invested 7% more in search advertising during Q3 2011, compared wi ...
- Why Display Is NOT Better Than Search
Performance Marketing Insider, Aaron Goldman - Wednesday, October 5, 2011
Cory Treffiletti knew what he was doing when he asked me ...
- How Search Fits Into Underdog As Jeff Hirsch Takes CEO Role
SearchBlog, Laurie Sullivan - Wednesday, October 5, 2011
Remember Jeff Hirsch? He left AudienceScience, a behavioral targeting platform company, la ...
- Ad Execs: More Than Half Our Display Ads Now Bought Via Nets, DSPs, Exchanges
Online Media Daily, Joe Mandese - Monday, October 3, 2011
More than half of all online display advertising is now bought v ...
- Yahoo, ABC Form Online News Partnership, Premium Ad Offering
SearchBlog, Laurie Sullivan - Monday, October 3, 2011
Yahoo transitioned back to a "premier digital media company" from a sear ...