Around the Net
Google's +1 Lands On Ads
- Google Inside AdWords, Tuesday, October 11, 2011 2:20 PM
Ads that serve up on the Google Display Network began showing Google's +1 button. One click allows people to recommend an ads’ landing page to friends and social contacts. Dan Friedman explains that incorporating personal recommendations in display ads has the potential to change the way people view advertising and the ability to help drive incremental sales. The +1 button works as an endorcement for friends and social contact.
