- Transformative Targeting
OMMA Magazine, Sarah Mahoney - Friday, September 28, 2012
At last, truly targetable display advertising reaches scale Life insurance doesn’t exact ...
- Belo Launches Digital Trading Platform
MediaDailyNews, David Goetzl - Thursday, September 27, 2012
Belo, the station group that owns the ABC affiliate in Dallas a ...
- Obama, Romney Find Political Power In Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, September 26, 2012
The U.S. presidential candidates put a heavy focus on display, social a ...
- Google Displaces Facebook As Display Ad Champ: Yahoo, Microsoft, AOL Continue To Lose Share
Online Media Daily, Joe Mandese - Thursday, September 20, 2012
Google is poised to become No. 1 -- again. Long dominant ...
- Google Readies New Version Of DoubleClick Bid Manager
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
Google continues to make updates to its DoubleClick platform that automates a ...
- Report: Google Grabs 15% Share Of Display Ad Market
Online Media Daily, Gavin O'Malley - Wednesday, September 19, 2012
It wasn't long ago that Google had virtually no display ad busines ...
- Search Retargeting to Conquest Competitor's Customers
Research Brief, Jack Loechner - Thursday, September 13, 2012
According to Chango's new "Search Retargeting Barometer, Q3 2012," search Retargeting' ...
- Zenovia Digital Debuts Tool To Improve Display Traffic
Online Media Daily, Fern Siegel - Wednesday, September 12, 2012
Zenovia Digital Exchange is now deploying a patent-pending "Velvet Rope" technology f ...