- MediaMath, DMA Push To Institutionalize Digital Marketing, Create Institute To Do It
Online Media Daily, Joe Mandese - Friday, June 1, 2012
To all but the most plugged-in industry insiders, the rapid proliferation ...
- DoubleClick Metrics Give Publishers Trending Data
Online Media Daily, Laurie Sullivan - Tuesday, May 29, 2012
Google introduced publisher metrics and benchmark data identifying trends in display advertisi ...
- Facebook's Missing Data For Marketers
Online Media Daily, Ezra Doty - Tuesday, May 29, 2012
With 900 million users generating billions of monthly page views, it ...
- Display Ads' Quality, Numbers Rising On Key Sites
Online Media Daily, Gavin O'Malley - Friday, May 25, 2012
In some much-needed good news, display ads on Yahoo's home page appear ...
- Being Seen: Chasing Viewability
Data and Targeting Insider, Steve Smith - Friday, May 25, 2012
Let's hope that the new emphasis on viewable impressions also calls great ...
- Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform
Online Media Daily, Laurie Sullivan - Wednesday, May 23, 2012
Yahoo on Thursday unveils a browser with search functions dubbed Axis f ...
- Is Facebook An Advertising Medium?
Online Media Daily, Mike Bloxham - Wednesday, May 23, 2012
Just because there is a place for advertising on a given mediu ...
- Digital Challenges, But Traditional Still Tops With Agencies
Research Brief, Jack Loechner - Wednesday, May 16, 2012
Bolstered by political advertising, TV attracted the most ad dollars in ear ...
- The Search For Brand Credibility
SearchBlog, Laurie Sullivan - Monday, May 14, 2012
What happens when a brand, especially a tech giant, loses credibility? F ...
- Having Mastered Ticketing, New Rubicon Team Will Tackle Real-Time Ad Trades
Online Media Daily, Joe Mandese - Thursday, May 10, 2012
To some, the online display advertising marketplace looks increasingly like Wall Street ...
- AOL Reports Ad Growth On '3rd Party' Sales, Premium Erodes
Online Media Daily, Joe Mandese - Wednesday, May 9, 2012
Due largely to increased sales of its inventory through third-party advertising networ ...
- FaceTime: From Tel Aviv To Huntington Beach
SearchBlog, Laurie Sullivan - Wednesday, May 9, 2012
My daughter, the world traveler, pulled out her Apple iPhone and FaceTim ...
- See And Be Seen
Research Brief, Jack Loechner - Wednesday, May 2, 2012
According to a new study from comScore and Pretarget, ad viewability a ...
- Attribution: IgnitionOne Gives Marketers Another View
Online Media Daily, Laurie Sullivan - Monday, April 30, 2012
Attribution technology from companies such as IgnitionOne continues to advance, but busine ...
- Attribution: How Organizational Structures Fit
SearchBlog, Laurie Sullivan - Monday, April 30, 2012
Can too much data make attribution more complex? Matt Ackley, director ...
- 'Viewability' Better Than Clicks To Measure Online Ads
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Continuing to lose face among marketers, new research shows that clicks a ...
- Creating Your Best Display Campaign
Online Spin, Cory Treffiletti - Wednesday, April 25, 2012
Online marketers have a so many options in display advertising -- contextu ...
- Google's Brand Initiatives Bring Offline Metrics To Online Ads
Online Media Daily, Laurie Sullivan - Wednesday, April 18, 2012
Google announced Active GRP and Active View Wednesday. The tools integrate in ...
- Customer Comments Find Their Way To Display Ads
SearchBlog, Laurie Sullivan - Thursday, April 19, 2012
Bazaarvoice has released a platform allowing brands to integrate review comments ...
- ABC News Radio Taps Targetspot For Ad Delivery
MediaDailyNews, Fern Siegel - Tuesday, April 17, 2012
ABC News Radio has tapped Targetspot, the digital audio ad network, ...
- Say Media Debuts Content Ads
Online Media Daily, Mark Walsh - Tuesday, April 17, 2012
Say Media is among the latest online publishers to adopt a "viewabl ...
- 'People, Not Pages' Is Still Publishing's Elephant In The Room
Data and Targeting Insider, Steve Smith - Friday, April 6, 2012
For all of the nods to the value of context in digit ...
- New Online Ad Model Gives Brands Inventory For Free, In Exchange For Case Study Results
Online Media Daily, Joe Mandese - Wednesday, April 4, 2012
In one of the most enterprising efforts to leverage the vast poo ...
- Google Finds Channel Attribution Useful, But Misunderstood
Online Media Daily, Laurie Sullivan - Tuesday, April 3, 2012
More than half of marketers responding to a survey on the impa ...
- DoubleClick Experiment Could 'Re-imagine' IAB Display Metrics
Online Media Daily, Laurie Sullivan - Wednesday, March 28, 2012
Google will run a DoubleClick for Advertisers experiment, with help from bra ...
- Directional Media Is Moving
Online Media Daily, - Wednesday, March 28, 2012
The digital age has forced directional media into a new direction: upwar ...
- GDN Changes Will Make More Than Cents
Around the Net in Search Marketing, Laurie Sullivan - Monday, March 26, 2012
Google made a "massive update" to the Google Display Network that MediaPo ...
- Google Taps Search Benefits, Ties Display Closely To Keywords
Online Media Daily, Laurie Sullivan - Thursday, March 22, 2012
A revamped Google AdWords interface rolls out during the next few week ...
- Online, Offline Data Ad Platforms Emerge
Online Media Daily, Laurie Sullivan - Wednesday, March 21, 2012
Charging into the next phase of online advertising, a bevy of compani ...
- Growth Rate: Display Ads Displace Paid Search
Around the Net In OMD Europe, Nina Lentini - Thursday, March 15, 2012
The stampede to advertise on social networks is behind ZenithOptimedia's forecast th ...