- In Latest DEI Rollback, Lowe's Seeks Red V. Blue Detente
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, August 27, 2024
Anti-DEI activists declare another victory against "wokeness," but observers say the D ...
- Diverse-Owned Data Delivers Programmatic Media Buying Results
MAD, Mario Carrasco - Monday, August 26, 2024
While a growing contingent, the number of diverse-owned media platforms is limite ...
- Gannett Gain: Publisher Wins Ruling In Case Challenging Its Diversity Initiative
Publishing Insider, Ray Schultz - Thursday, August 22, 2024
A federal judge writes that the company did not discriminate against whi ...
- Study: Olympics Ads Were 44% More Inclusive Than Super Bowl Ads
Marketing Daily, Danielle Oster - Wednesday, August 21, 2024
There was "progress in the disability segment, with this group seeing themselv ...
- Harley-Davidson Drops Diversity Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 19, 2024
The company said it no longer has minority-owned supplier spending goals a ...
- The Importance of Storytelling for Black Businesses
MAD, Brennan Nevada Johnson - Friday, August 9, 2024
It's no secret that there are many challenges that prevent Black-owned business ...
- Report: People Of Color Well-Represented In Olympic Ads
MAD, Steve McClellan - Friday, August 9, 2024
XR Extreme Reach is keeping track and issued an analysis of t ...
- Harley-Davidson Latest Under Attack For 'Woke' Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 7, 2024
"Riders faithful to the storied motorcycle brand said their loyalty extends deep ...
- NFL Encourages Latinos To Vote
Marketing Daily, Tanya Gazdik - Sunday, August 4, 2024
The "Latino Votes" campaign, created and produced by MEL, features Carolina Panther ...
- New Ethics Guidelines Outline Best Practices For Marketers
Marketing Daily, Danielle Oster - Friday, July 26, 2024
The comprehensive ethics framework and resource guide for marketers incorporates and expan ...
- Right-Wing Billionaire Boosted John Deere DEI Rollback
Marketing Daily, Danielle Oster - Monday, July 22, 2024
A conservative legal advocate appears to be helping finance efforts to spre ...
- Sorry, Cranky Conservatives: Consumers Crave Inclusivity
Marketing Daily, Sarah Mahoney - Thursday, July 18, 2024
Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. A ...
- John Deere Latest To Roll Back DEI Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 17, 2024
While the "anti-woke" movement has caused some company leaders to buckle, n ...
- Black Americans Want Culturally Relevant Content, Study Says
Publishers Daily, Ray Schultz - Tuesday, July 9, 2024
There is a high level of satisfaction with channels that provide cultural ...
- Study Finds Clear Link Between Inclusive Practices, Business Success
Marketing Daily, Danielle Oster - Monday, July 8, 2024
ANA survey validated investments in multicultural marketing and found marketers reporting D ...
- Tractor Supply Faces Pushback, Calls For CEO Resignation
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 3, 2024
The National Black Farmers Association is calling on Tractor Supply's president a ...
- Inclusive Cafe Joyeux Enters U.S., Captures Cannes Accolades
Marketing Daily, Les Luchter - Monday, July 1, 2024
Animated film celebrates the nonprofit European chain staffed by people with Do ...
- Tractor Supply Yields To Anti-Woke Backlash
Marketing Daily - Top of the News, Tanya Gazdik - Friday, June 28, 2024
The changes come amid a growing wave of anti-DEI sentiment, according ...
- 'Feeling Seen USA' Report Finds Support For Diverse Advertising
Marketing Daily, Danielle Oster - Tuesday, June 18, 2024
Diverse ads outperformed others tested overall with a nationally representative audience. ...
- Social-Media Algorithms May Change Viewer Perception Of Diversity
Research Intelligencer, Robert Williams - Wednesday, June 19, 2024
More than 40% of consumers surveyed said videos on social media a ...
- WFA: Marketers Struggle With DEI Efforts In Production Space
MAD, Steve McClellan - Sunday, June 16, 2024
WFA research reveals that only a third of multinational marketers polled ha ...
- FCB Health Uses AI Images To Enhance Diversity Message In 'Clinical Equality' Ads
Pharma & Health Insider, Les Luchter - Thursday, June 6, 2024
"Just as certain demos are underrepresented in clinical trials, they are al ...
- LGBTQ Consumers Help To Set Trends For New Products
Research Intelligencer, Robert Williams - Tuesday, June 4, 2024
Almost three quarters of LGBTQ respondents said the internet is a prima ...
- Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
MAD, Fern Siegel - Monday, May 13, 2024
The campaign is taking over the Oculus and Fulton Street subway statio ...
- With Billie Jean King, E.L.F. Takes On Corporate Board Diversity
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2024
The beauty company turns its trademark humor on the stubbornly homogenous wor ...
- Mediavine Works With Sertify To Help Advertisers Find Diverse-Owned Publications
Publishers Daily, Ray Schultz - Monday, April 15, 2024
Female, BIPOC, LGBTQ+ and other diverse sites can be identified through Mediavine ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
Mint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- Can Programmatic Advertising Be Inclusive?
MAD, Mario Carrasco - Tuesday, March 26, 2024
While diversity, equity, and inclusion seem to have fallen out of fav ...
- Ang Rogers Named SVP for Multicultural And Inclusion Partnerships At Vox
Publishers Daily, Ray Schultz - Monday, March 25, 2024
Rogers will be tasked with helping clients achieve inclusive messaging. ...
- What's Behind QVC Email, Other Asian Hate Stories
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2024
A diversity expert explains how -- and why -- brands let Asi ...