- How Africa Creative Used A Soccer Match To Expand A Commerce Platform
Mediapsssst, Richard Whitman - Thursday, December 26, 2024
The agency created "Touchboard Discounts," a campaign that used touch technology ...
- FTC Urges Court To Reject IAB Challenge To Click-To-Cancel
MediaDailyNews, Wendy Davis - Monday, December 23, 2024
The FTC is urging a court to allow enforcement of new rul ...
- Alphabet Sued By Popular Shopping Platform For $568M
MediaDailyNews, Laurie Sullivan - Tuesday, December 24, 2024
A subsidiary of Polish ecommerce platform Allegro, reportedly one of the mo ...
- Saks Finalizes Neiman Marcus Deal, Elevates CMO To President
Retail Insider, Sarah Mahoney - Tuesday, December 24, 2024
Emily Essner moves from Saks' chief marketer to president and commercial chi ...
- Why Blockchain Datasets Matter For Brands
Media 3.0, Colin Kirkland - Monday, December 23, 2024
SonarX's partnership with Amazon's AWS makes its datasets accessible to developers, enterpris ...
- Un/Common Appoints Levy As CEO, North America
MAD, Fern Siegel - Wednesday, December 18, 2024
The ecommerce agency's clients include Rare Beauty by Selena Gomez, Liquid Dea ...
- As Turnaround Continues, Victoria's Secret Steps Up International Expansion
Marketing Daily, Sarah Mahoney - Wednesday, December 18, 2024
Retail sales are rebounding. The underwear brand looks to shore up direct-to-consume ...
- RE/MAX Ad Media Network Launches To Support Realtors
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Another programmatic media network will launch, but this one will become t ...
- Super Saturday Shoppers To Top 157M
Marketing Daily, Sarah Mahoney - Tuesday, December 17, 2024
The National Retail Federation expects an 11% rise in those hitting t ...
- Google AI Overviews Makes Major Transition
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- Court Sides With Bloomingdale's In Battle Over Online Tracking
MediaDailyNews, Wendy Davis - Tuesday, December 17, 2024
A federal appellate court upheld the dismissal of a privacy lawsuit ...
- TikTok Assists Merchants With Weekly 'Account Health Report'
MediaDailyNews, Colin Kirkland - Monday, December 16, 2024
The "account health report" is intended to help TikTok Shop creators mo ...
- TikTok Offers Consumers In-App Shopping Credits
MediaDailyNews, Colin Kirkland - Friday, December 13, 2024
Following major Black Friday sales, TikTok Shop is furthering its push ...
- The Downside To Easy Ecommerce
Mediapsssst, Richard Whitman - Sunday, December 15, 2024
A Harris Poll-Nerd Wallet survey finds that 22% have made impulse purchas ...
- TikTok Shop Launches In Spain, Plans European Expansion
MediaDailyNews, Colin Kirkland - Tuesday, December 10, 2024
With a U.S. ban looming and following the success of its Bla ...
- Opera Ads Carves One Notch Deeper Into Browser Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2024
Opera Ads Vice President Per Wetterdal has built a flourishing ad busine ...
- IPG Acquires Commerce Platform Intelligence Node
MAD, Steve McClellan - Thursday, December 5, 2024
The holding company said the transaction significantly enhances its commerce capabilities, providi ...
- Etsy CMO To Lead The Knot
Marketing Daily, Sarah Mahoney - Thursday, December 5, 2024
Raina Moskowitz is moving to the Knot, where she'll be CEO. Br ...
- TikTok Shop Hits $100M In Black Friday Sales
MediaDailyNews, Colin Kirkland - Thursday, December 5, 2024
On Black Friday, TikTok's in-app ecommerce platform garnered over $100 million ...
- Amazon Accused Of Duping Prime Subs In Washington, D.C.
MediaDailyNews, Wendy Davis - Wednesday, December 4, 2024
Amazon duped Washington, D.C. residents who lived in two ZIP codes ...
- IPG Sells Huge, Acquires Commerce Data Platform
MediaDailyNews, Joe Mandese - Thursday, December 5, 2024
Interpublic this morning announced the sale of DUMBO-based digital agency Huge a ...
- Black Friday In-Store Sales Set New Records
Marketing Daily, Sarah Mahoney - Tuesday, December 3, 2024
A resurgence of in-store shopping continues, while a monstrous Cyber Monday push ...
- Agentic Commerce And 'Futurecasting' Big Bets In 2025
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 4, 2024
As marketers chase "the next big thing" heading into 2025, this year ...
- Fanatics Taps Gorman To Revamp Its Ad Platform Efforts
MAD, Steve McClellan - Friday, November 29, 2024
The former head of worldwide advertising at Netflix will serve as seni ...
- Black Friday Ratchets Up: Online Sales Are Off To A Seemingly Strong Start
Email Insider, Ray Schultz - Friday, November 29, 2024
Cyber sales in the U.S. grew by 8% to $8.1 billion ...
- Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Friday, November 29, 2024
Mobile shopping hit highs on Thanksgiving Day at 59.5% of all onli ...
- Consumers Plan To Spend $650 Black Friday Weekend
Marketing Daily, Sarah Mahoney - Monday, November 25, 2024
Deloitte's latest forecast points to record spending but also detects a sharp ...
- Survey Reveals TikTok's Influence Over Holiday Shopping Habits
MediaDailyNews, Colin Kirkland - Friday, November 22, 2024
A new survey by marketing agency MGH showcases TikTok's influence over user ...
- Amazon Taps Adam Driver For Comic Relief
Marketing Daily, Sarah Mahoney - Thursday, November 21, 2024
New spots feature the serious actor deadpanning five-star reviews. ...
- Target Takes A Tumble, Misses Forecasts
Marketing Daily, Sarah Mahoney - Wednesday, November 20, 2024
Despite gains in traffic and strong beauty sales, Target weakens, with comparab ...