- Fidelity Digital Campaign Aims To Provoke Thought
Marketing Daily, Tanya Gazdik - Tuesday, February 28, 2012
Fidelity Investments is focusing on thought-provoking insights generated by the firm's equit ...
- Independent Restaurants Lose 2 Billion Traffic Since '08
Marketing Daily, Karlene Lukovitz - Monday, February 27, 2012
U.S. restaurant visits dropped from 62.7 billion in 2008 to 60.6 billii ...
- U.S. Ad Exec Confidence Remains Near Recent High, Digital Still Dominates
MediaDailyNews, Joe Mandese - Friday, February 24, 2012
In another strong indication that the advertising recovery is sustainable, U.S. advertise ...
- U.S. Leading Global Ad Recovery: Data Shows Europe, Asia Stabilizing
MediaDailyNews, Joe Mandese - Thursday, February 23, 2012
In an ironic twist, America appears to be leading a turnaround ...
- Explaining The Disconnect: Sports Fans 'Find A Way'
Marketing: Sports, Jon Last - Tuesday, February 14, 2012
For the past several years, our firm has conducted an ongoing measureme ...
- Frugal Optimism Is Consumer Mindset For 2012
Research Brief, Jack Loechner - Wednesday, January 25, 2012
According to the recent SymphonyIRI Group's MarketPulse survey, shoppers became more optimist ...
- C-Suite Upbeat About Organic Growth, Ad Spend
Online Media Daily, Gavin O'Malley - Monday, January 23, 2012
Sixty-five percent of media, information, marketing services and technology executives anticipate organ ...
- Tribune's Bankruptcy Battles Continue
MediaDailyNews, Erik Sass - Friday, January 13, 2012
The latest version of the much-contested Tribune bankruptcy reorganization plan is d ...
- Sponorship Spending Hampered By Economy
Marketing Daily, Tanya Gazdik - Thursday, January 12, 2012
U.S. marketers did not spend as much as projected on sponsorships ...
- New Poll: Marketers Seeing Red Flags
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 9, 2012
A new poll from Cincinnati-based consultancy RSW/US shows that a greater percenta ...
- Deloitte's Conroy Sees Challenges Driving Changes
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Conroy points to higher commodity costs as a structural challenge for consum ...
- Scripps Envisions Stronger Year For HGTV, Food Net Cooking
MediaDailyNews, David Goetzl - Friday, January 6, 2012
Scripps Networks' top executive suggested the HGTV network may have been hu ...
- Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years
MediaDailyNews, Joe Mandese - Wednesday, January 4, 2012
In what could be an important lagging indicator that Madison Avenue ...
- Global Executives Treading Cautiously Into '12
Marketing Daily, Tanya Gazdik - Friday, December 16, 2011
Respondents were only slightly more optimistic about the global and local economi ...
- Heinz Intros Smaller, Less Costly Food Sizes
Marketing Daily, Karlene Lukovitz - Monday, December 12, 2011
H.J. Heinz is introducing several new products priced at 99 cents ...
- Search Predicted As Online Ad Growth Driver
Online Media Daily, Laurie Sullivan - Thursday, December 8, 2011
Citigroup estimates online advertising will grow 21% this year, up from 1 ...
- Sorrell Cites U.S. Deficit As Critical Concern, Focuses On Foreign Markets
MediaDailyNews, Steve McClellan - Wednesday, December 7, 2011
WPP CEO Martin Sorrell believes the U.S. deficit crisis -- expected ...
- U.S. unemployment rate down to 8.6%, but doubts remain
Raw, Erik Sass - Friday, December 2, 2011
The fall in the unemployment rate may reflect out-of-work individuals giving ...
- WPP's Sorrell Slams World Leaders Over Debt Crisis
MediaDailyNews, Steve McClellan - Monday, November 28, 2011
WPP CEO Martin Sorrell says the current debt crisis in Europe ...
- Brian Wieser Returns To Wall Street
MediaDailyNews, Joe Mandese - Monday, November 14, 2011
After eight Years as one of the leading economic thinkers on Madis ...
- Optimism Of Ad Execs Begins To Wane Again, Actually Improves For Digital, Mobile, Cable TV
MediaDailyNews, Joe Mandese - Monday, November 14, 2011
The continuing instability of the macro economy is beginning to wear ...
- Mixed Messages As The World Economy Churns
Marketing Daily - Top of the News, Thom Forbes - Thursday, November 10, 2011
Talk about sending a mixed message. The news from a couple ...
- MDC: Cutbacks In Traditional Media Spend
MediaDailyNews, Steve McClellan - Wednesday, November 2, 2011
Clients are starting to blink amid the macroeconomic uncertainties. That was t ...
- Magazine Readers Vary on Economy
MediaDailyNews, Erik Sass - Wednesday, November 2, 2011
Different magazine audiences have different attitudes toward the economy, according to Affini ...
- Is A Revolution Brewing In the Checkout Line?
Marketing Daily, Sarah Mahoney - Tuesday, October 25, 2011
Despite rising food prices, consumers (at least for the most part) ha ...
- Drop In Home Values Depresses Consumers' Outlook
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 19, 2011
What are we consumers so glum about that we're not out the ...
- Shoppers Spend, Despite Economy
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 17, 2011
Retail sales rose 1.1% to $395.5 billion in September-the biggest jump sin ...
- Ups'nDowns of U.S. Ad Forecast
Research Brief, Jack Loechner - Monday, October 17, 2011
According to the updated US Media Owners Advertising Revenue Forecast from MagnaGloba ...
- "Thank You Football and Christmas!" Sincerely, Advertisers
MediaDailyNews, John Shelton - Friday, October 7, 2011
It isn't all doom and gloom for advertising and ad agencies thoug ...
- This Is Real Guerrilla Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The Occupy Wall Street protests have moved into their third week. Ti ...