• Adweek, Monday, January 9, 2012 10 AM

A new poll from Cincinnati-based consultancy RSW/US shows that a greater percentage of agency types than marketers predict growth in the economy and higher marketer spending. Sixty-five percent of the 114 agencies that participated said "yes" when asked if the economy is heading up, versus 41% of the 100-plus marketers. Also, the percentage of marketers who answered “no” (35%) was more than twice that of agencies (17%). The marketers included Pfizer, Reckitt Benckiser, Frontier Airlines and 1-800-Flowers, and agencies McCann Erickson, Ogilvy & Mather, StruckAxiom and Slingshot.

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