- JWT's AnxietyIndex Hall Of Fame
Marketing Daily, - Tuesday, November 24, 2009
JWT's third AnxietyIndex Quarterly lists the Top 10 (in ascending order) compani ...
- SEMPO Survey: Faltering Economy Drives Demand For Search Pros
Online Media Daily, Laurie Sullivan - Monday, November 23, 2009
In-house search engine marketers raked in the bucks this year. The falteri ...
- If RV Industry Is An Indicator, Economy Is On The Road Again
Around the Net In Brand Marketing, Thom Forbes - Friday, November 20, 2009
One of my favorite leading economic indicators is the health of t ...
- Economy Concern Declines, Optimism Rises
Research Brief, Jack Loechner - Friday, November 20, 2009
As a complement to the annual Mendelsohn Affluent Survey, Ipsos Mendelsohn recent ...
- Nielsen: Economy, The Grinch Who Stole Christmas
Online Media Daily, Gavin O'Malley - Wednesday, November 18, 2009
Compared to last year, far more consumers plan to spend less th ...
- Some Retailers Aren't Happy To See Cash
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 18, 2009
Here's a story that seems a bit counter-intuitive although it does se ...
- Wal-Mart Expects A Challenging Holiday
Marketing Daily, Sarah Mahoney - Thursday, November 12, 2009
The company says that while health and wellness Q3 sales were stron ...
- Despite Gains, Nervous Shoppers Feel Worse
Marketing Daily, Sarah Mahoney - Wednesday, November 11, 2009
"Shoppers are having a logical reaction to getting hit with very hi ...
- Pursuit Of 'Value' Is Grounded In Shifting Values
Marketing: Sports, Jon Last - Tuesday, November 10, 2009
It's bothersome that, for many, discounting appears to be the catch-all cu ...
- Hachette Forecloses On 'Metropolitan Home'
MediaDailyNews, Joe Mandese - Monday, November 9, 2009
Just weeks after Conde Nast shocked the magazine publishing industry by announci ...
- Businesses Say Consumers' Frugality Is Driving Their Thinking
Around the Net In Brand Marketing, Thom Forbes - Monday, November 9, 2009
A raft of Journal reporters led by Julie Jargon in Chicago, Pui-Wi ...
- Ecommerce Declines For Two Consecutive Years For The First Time Ever
Online Media Daily, Gavin O'Malley - Thursday, November 5, 2009
During the third quarter of the year, ecommerce spending was down ...
- Consumers Brown Bagging, Drinking Tap Water, Saving Money
Research Brief, Jack Loechner - Thursday, November 5, 2009
A new Harris Poll finds that more than half of all adul ...
- Recovering Before The Recovery
Marketing Daily, Angela Hribar - Wednesday, November 4, 2009
Now is the time to establish marketing plans for the recovery ...
- U.S. Consumer Confidence Up For First Time Since 2007
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 28, 2009
...
- Microsoft Beats The Odds, Color Oddsmakers Impressed
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 23, 2009
Microsoft on Friday said its quarterly sales fell sharply year-over-year, which result ...
- Homespun Holidays: This Year, It's Personal
Marketing Daily, Sarah Mahoney - Thursday, October 22, 2009
"Homemade food gifts are a way to reduce the budget and sh ...
- Zenith Reduces U.S., Global Ad Outlook: Internet Only Medium To Gain, Albeit More Slowly
MediaDailyNews, Joe Mandese - Monday, October 19, 2009
We're not out of the woods yet. According to at least o ...
- Safeway CEO Reads The Grounds And Sees Prosperity Ahead
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
We've heard that some folks can divine the future by reading t ...
- Redstone Sells CBS, Viacom Stock To Ignite Buyers
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2009
Sumner Redstone's decision that his family-controlled firm, National Amusements Inc., will se ...
- South Of The Border
Research Brief, Jack Loechner - Thursday, October 15, 2009
According to the latest study from Ipsos, there are marked differences betwe ...
- 4 Orange Vodka Promotes Helping Florida Economy
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
Ongoing marketing opportunities include tie-ins to supermarket commodity promotions when retailers promo ...
- More Ads For Basic Brands As Shoppers Spend Less
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
...
- IMF Says World Economy Is Recovering
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
But there are plenty of buts. ...
- Frugality, Authenticity ... And Luxury
Marketing Daily, Bob Deutsch - Friday, September 25, 2009
Accumulation is being overridden by authenticity and the quest for meaning. T ...
- Mixed Signals Cloud Online Ad Outlook, Estimates Vary From Up To Down
Online Media Daily, Joe Mandese - Friday, September 18, 2009
Mixed signals continue to cloud the online advertising outlook. While U.S. ...
- Report: Online Consumers Still Under Economic Strain
Online Media Daily, Mark Walsh - Thursday, September 17, 2009
Federal Reserve Chairman Ben Bernanke on Tuesday sent stocks higher when ...
- U.S. Ad Market Continues To Recede: Internet, FSIs Only Media To Grow
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2009
U.S. ad spending declined for the fifth consecutive quarter during the seco ...
- MPA Seeks To Get The Fas-Fax Straight, Shows Total Mag Circulation To Be 'Stable'
MediaDailyNews, Joe Mandese - Tuesday, September 15, 2009
The consumer magazine industry, which has been hit by a perfect sto ...
- Retrenching: From Consuming To Saving
Engage:Boomers, Ted Mininni - Monday, September 14, 2009
Since consumer spending accounts for 70% of the U.S. economy, and consume ...