- Salesforce To Acquire Tableau Software For $15.7 Billion
Digital News Daily, Ray Schultz - Monday, June 10, 2019
The all-stock transaction will expand Salesforce's analytics capabilities while boosting its revenu ...
- Creative That Works: Email Is The Most Measurable Medium
Email Insider, Ray Schultz - Monday, June 10, 2019
The study shows over 60% of brands measure creative. But based ...
- Microsoft Warns European Office Users Of Hole In Security
Email Marketing Daily, Ray Schultz - Monday, June 10, 2019
The email attacks deliver an exploit believed to have been fixed ...
- The Latest Scam Threat: Catfishing
Email Marketing Daily, Ray Schultz - Monday, June 10, 2019
Victims are snookered for money and even romance. The bad actors assu ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or pus ...
- First-Party Data: Big Brother vs Big Value
Show Daily, Nina Lentini - Monday, June 10, 2019
If/when users pay for gas with the app, all the data go ...
- Leveraging Loyalty: Deepening and Widening Customer Profiles
Show Daily, Nina Lentini - Monday, June 10, 2019
During the first panel discussion Monday at the Email insider Summit ...
- DIY AI: Plusses & Pitfalls of Personalization At Scale
Show Daily, Nina Lentini - Monday, June 10, 2019
Looking across the brand's products, data and interactions, her team asked whe ...
- Building the Perfect Caddy: A Data-Driven Messaging Model
Show Daily, Nina Lentini - Monday, June 10, 2019
TaylorMade developed an app called myRoundPro that has 100,000 users, three milli ...
- How Blockchain Will Help Email Marketers
Around the Net in Email, Ray Schultz - Friday, June 7, 2019
Blockchain, the ledger technology managed by a cluster of computers, can he ...
- ZeroBounce CEO On Email Marketing Challenges
Around the Net in Email, Ray Schultz - Friday, June 7, 2019
Email marketers face challenges such as finding a reliable email service provid ...
- Exim Vulnerability Could Hurt Half Of Email Servers: Report
Around the Net in Email, Ray Schultz - Friday, June 7, 2019
A vulnerability in the mail transfer agent Exim could affect over ha ...
- Email Marketing To The Different Generations
Around the Net in Email, Ray Schultz - Friday, June 7, 2019
Baby boomers, millennials, Gen Xers and members of Generation Z all ha ...
- Mortgage Lenders Stingy With Marketing Technology
Email Insider, Ray Schultz - Friday, June 7, 2019
Only a few lenders utilize email marketing platforms, NestReady reports. ...
- Carter's Accused Of Sending Emails With False Subject Lines
Email Marketing Daily, Ray Schultz - Friday, June 7, 2019
The retailer promised "50-70% OFF EVERYTHING" -- but that was misleading, ...
- SocketLabs Names Keith Hontz As CRO
Email Marketing Daily, Ray Schultz - Friday, June 7, 2019
Hontz will oversee new customer acquisition and sales functions at the ema ...
- Google Buys Looker For $2.6 Billion, Amazon Among Customers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Google announced Thursday it plans to acquire business intelligence platform Looker f ...
- Consumers Remain Wary Of Artificial Intelligence, Study Shows
AI & IoT Daily, Ray Schultz - Thursday, June 6, 2019
Few people are very comfortable with AI-based interactions with brands, and ma ...
- Email Tips For SMBs From Constant Contact Exec
Around the Net in Email, Ray Schultz - Thursday, June 6, 2019
Small businesses should not simply ask people to sign up for the ...
- Don't Let Your Email List Become A Leaky Bucket
Around the Net in Email, Ray Schultz - Thursday, June 6, 2019
Ever hear of the leaky bucket theory? Your email list is li ...
- Robo-Calling Now Resembles Email Spam
Around the Net in Email, Ray Schultz - Thursday, June 6, 2019
Spoofing and other tools of cyber criminals have now been extended ...
- Transactional Email Designs That Work
Around the Net in Email, Ray Schultz - Thursday, June 6, 2019
Transactional emails have the highest open rates of any marketing messages. He ...
- Paper Mail On New Trail: SMBs Use It With Email, Other Channels
Email Insider, Ray Schultz - Thursday, June 6, 2019
Over a quarter of SMBs send direct mail, The Manifest reports. B ...
- Microsoft Cautions Users: Don't Bypass Office 365 Spam Filters
Email Marketing Daily, Ray Schultz - Thursday, June 6, 2019
Users should avoid enabling Allow or Block lists, and Outlook account holde ...
- App Allows Consumers To Manage Incoming Brand Emails
Email Marketing Daily, Ray Schultz - Thursday, June 6, 2019
AdKaddy, now out of beta, allows users to set up a separa ...
- NY State Privacy Bill Tougher Than California's
Around the Net in Email, Ray Schultz - Wednesday, June 5, 2019
A privacy bill being considered in New York State would go ev ...
- Email Marketing Tips For Small Businesses
Around the Net in Email, Ray Schultz - Wednesday, June 5, 2019
Small business owners may refrain from email marketing for fear of spammi ...
- What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows
Email Insider, Ray Schultz - Wednesday, June 5, 2019
Convenience is also key. But shoppers have little patience for excessive emai ...
- 250ok Upgrades Email Design Tool To Improve Mobile Rendering
Email Marketing Daily, Ray Schultz - Wednesday, June 5, 2019
Only 40% of consumers feel that emails are well-designed for their smartphone ...
- Nigerian Email Scammers Infiltrate Government, Banks: Report
Email Marketing Daily, Ray Schultz - Wednesday, June 5, 2019
Scattered Canary has done everything from filing false tax returns to applyi ...