- Return Path Adds Features To Its Partner Program For ESPs
Email Marketing Daily, Ray Schultz - Wednesday, December 12, 2018
The additions allow ESPs to monitor their clients' email deliverability, according ...
- SendGrid Reveals Inbox Protection Rate: Will This Drive Comparison Listings?
Email Marketing Daily, Ray Schultz - Wednesday, December 12, 2018
SendGrid has announced its inbox protection rate in an effort to increa ...
- Email Places Fourth In Ad-Tech Spending, Third In Conversions: Study
Email Marketing Daily, Ray Schultz - Wednesday, December 12, 2018
Globally, marketers say their most successful strategies are maximizing ad placement quali ...
- Adobe Updates Its Email Maturity Model
Email Marketing Daily, Ray Schultz - Wednesday, December 12, 2018
The refreshed model is designed to help firms move from classical ema ...
- Mailchimp, Moving Beyond Email, Is Set For Growth
Around the Net in Email, Ray Schultz - Tuesday, December 11, 2018
Mailchimp revenue grew to $600 million this year, up from $525 milli ...
- Retailers May Be Breaking GDPR Rules On Email Receipts
Around the Net in Email, Ray Schultz - Tuesday, December 11, 2018
Several large retailers in the UK could be breaking GDPR rules wi ...
- Verizon Cuts Value of AOL And Yahoo By $4.6 Billion
Around the Net in Email, Ray Schultz - Tuesday, December 11, 2018
Verizon Communications Inc. has reduced the value of its AOL and Yah ...
- Email Platforms Lead CMO Martech Spending List: Gartner Study
Around the Net in Email, Ray Schultz - Tuesday, December 11, 2018
Email platforms are among the three martech investments being planned by CMO ...
- Manic Cyber Monday: Sales Were Up, Brands Should Prepare Now For New Year's Day
Email Insider, Ray Schultz - Tuesday, December 11, 2018
Welcome to BFCM, as the Black Friday weekend is known. Brands d ...
- Salesforce Hires Paula Goldman As Chief Ethical Officer
Email Marketing Daily, Ray Schultz - Tuesday, December 11, 2018
Goldman will develop a strategic framework for the ethical and humane u ...
- Mac-Based Email Malware Now A Threat: Report
Email Marketing Daily, Ray Schultz - Tuesday, December 11, 2018
The Mac-based email appeared for the first time on WatchGuard's list ...
- Twilio Appoints Parry-Jones As Senior Sales VP For EMEA
Email Marketing Daily, Ray Schultz - Tuesday, December 11, 2018
Parry-Jones will report to SVP of Sales Marc Boroditsky and will ...
- What Marriott Said About Breach In An Email To Guests
Around the Net in Email, Ray Schultz - Monday, December 10, 2018
Marriott sent a email to guests over the weekend about its massi ...
- The Click-To-Open Rate Levels The Playing Field
Around the Net in Email, Ray Schultz - Monday, December 10, 2018
There are many metrics that can help brands create a perfect ema ...
- Malware Targets Restaurant And Grocery Chains
Around the Net in Email, Ray Schultz - Monday, December 10, 2018
A criminal group has launched a spear-phishing email campaign against large reta ...
- Coffee Lovers Day: The Winning Q3 Email Themes
Email Insider, Ray Schultz - Monday, December 10, 2018
National Coffee Day outperformed all other events in Q3 with a C ...
- Constant Contact Links Up With Shopify To Drive SMB Email
Email Marketing Daily, Ray Schultz - Monday, December 10, 2018
The integration will enable small businesses to send cart abandonment emails a ...
- Few Marketers Are Ready For Hyper-Personalization: Study
Email Marketing Daily, Ray Schultz - Monday, December 10, 2018
Email is rated as one of least difficult applications in pursuing ...
- Essential Products Acquires CloudMagic
Around the Net in Email, Ray Schultz - Friday, December 7, 2018
Essential Products, a startup run by Android developer Andy Rubin, has acquir ...
- How To Re-Engage Unsubscribes -- And Not Get In Legal Trouble
Around the Net in Email, Ray Schultz - Friday, December 7, 2018
Marketers wonder if and how they should contact people who have unsubscribe ...
- Millennials Are Now Marketing To Gen Z
Around the Net in Email, Ray Schultz - Friday, December 7, 2018
Millennials are no longer the youngest marketing cohort — in fact, mo ...
- Marketo Unveils New Certification Program For Marketers
Around the Net in Email, Ray Schultz - Friday, December 7, 2018
Marketo has announced a Certified Associate credential for entry-level marketers. Candidates mu ...
- To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers
Email Insider, Ray Schultz - Friday, December 7, 2018
A survey by Retail Touchpoints points to the wide use of ema ...
- Marriott Breach Email Did Not Appear To Be Legit: Report
Email Marketing Daily, Ray Schultz - Friday, December 7, 2018
The email domain was easily spoofable by cyber criminals. The news follo ...
- Nigerian Scammers Move To UK And Use Commercial Data To Target Victims: Report
Email Marketing Daily, Ray Schultz - Friday, December 7, 2018
London Blue has assembled 50,000 profiles, with half of them located ...
- How To Conduct A QA Email Test
Around the Net in Email, Ray Schultz - Thursday, December 6, 2018
Simple errors can ruin an email marketing campaign and irritate subscribers. T ...
- First GDPR Action Hits Portuguese Hospital
Around the Net in Email, Ray Schultz - Thursday, December 6, 2018
The first GDPR enforcement action was not for a data breach. Portugal&rsquo ...
- Yahoo Mail Reported Down
Around the Net in Email, Ray Schultz - Thursday, December 6, 2018
Yahoo Mail is down for many users. Some have gone on ...
- Hotels Pull High Transactional Email Engagement: Study
Around the Net in Email, Ray Schultz - Thursday, December 6, 2018
Transactional emails drive the highest engagement for hotels, according to a benchma ...
- GDPR May Have Saved Email Marketing: Expert
Around the Net in Email, Ray Schultz - Thursday, December 6, 2018
Campaign Monitor’s Shane Phair argues that GDPR saved email marketing. Marketers a ...