- Know-How, Not Tech, Is Needed By Email Marketers, Agency Co-Founder Says
Email Marketing Daily, Ray Schultz - Wednesday, December 19, 2018
Email needs to be integrated with other channels, says Dan Rutberg, C ...
- Leadspace Joins Marketo's LaunchPoint To Help B2B Brands
Email Marketing Daily, Ray Schultz - Wednesday, December 19, 2018
The arrangement is designed to fuel engagement. The firms share such clien ...
- Fierce And Regal Aims For Personalized Experience
Around the Net in Email, Ray Schultz - Tuesday, December 18, 2018
Activewear marketer Fierce and Regal sends seasonal emails and provides personalized experienc ...
- 10 Lapses In Email Etiquette
Around the Net in Email, Ray Schultz - Tuesday, December 18, 2018
Email is one of the most personal channels -- and that's a ...
- Iranian Phishing Campaign Beats Two-Factor Authentication
Around the Net in Email, Ray Schultz - Tuesday, December 18, 2018
SMS authentication is not the email protection device that it once wa ...
- What Happened In Email Marketing In 2018
Around the Net in Email, Ray Schultz - Tuesday, December 18, 2018
There were several changes in email marketing this year, from updates ...
- Email Symbiosis: How Channel Is Linked With Other Marketing Media
Email Insider, Ray Schultz - Tuesday, December 18, 2018
Email is the second most utilized medium, Salesforce finds in this year ...
- Retail Shoppers Prefer Email Offers, But Text Is Gaining: Study
Email Marketing Daily, Ray Schultz - Tuesday, December 18, 2018
Email only narrowly beats text as a means of getting promotions v ...
- Study: Most Event Marketers Will Increase Email Use In 2019
Email Marketing Daily, Ray Schultz - Tuesday, December 18, 2018
Of 377 event creators surveyed by Eventbrite, 40% say email is the ...
- Stirista Offers Web Data Service That Could Fuel Email Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, December 18, 2018
Visitor ID Graph allows firms to send permission-based emails based on Stirista ...
- Wix Gives Small Businesses 20 Marketing Options
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 18, 2018
Wix's Ascend aims to give the little guy the same capabilities ...
- Engaging The Disengagement Battle
Show Daily, Staff Writers - Monday, December 10, 2018
Zillow's Tara Clark asks her panelists how much autonomy do you ha ...
- Fender: Leveraging What You Already Have
Show Daily, Staff Writers - Monday, December 10, 2018
Fender's Brian Schmidt talks about program enhancements that can have material impac ...
- No, Wait!: Our Messaging Screw-Ups and What We Learned
Show Daily, Staff Writers - Monday, December 10, 2018
From an email with the incorrect date on an upcoming event se ...
- JustFab: The Marketer's Crawl, Walk, Run Journey to Personalization
Show Daily, Staff Writers - Monday, December 17, 2018
"We are working on developing a mobile app, which will have ...
- The New Personalization: Learning From the DTC Mavericks
Show Daily, Staff Writers - Monday, December 17, 2018
Says Uber's Wayne Miller, "We know a tremendous amount about what ...
- Sleep Number: Managing Welcome Email Deliverability at Scale
Show Daily, Staff Writers - Monday, December 17, 2018
When email deliverability issues arose just before Sleep Number's biggest sale ...
- Are the Robots Really Helping Us Be Better Marketers?
Show Daily, Staff Writers - Tuesday, December 18, 2018
"Getting IT leadership support, senior leadership support has been critical ... ...
- Scotts Miracle-Gro: Building the Multi-Touch Experience
Show Daily, Staff Writers - Wednesday, December 12, 2018
From emails to mobile apps, social channels to weather targeting, Scotts ...
- Building an RFP ... The Right Way
Show Daily, Staff Writers - Monday, December 17, 2018
One bit of advice from Southwest Airlines's Kayla Beck: "When you ha ...
- Gmail Rolls Out Hangouts Chat Feature
Around the Net in Email, Ray Schultz - Monday, December 17, 2018
Gmail is rolling out a useful function called Hangouts Chats, a Goog ...
- Facebook Breach Exposes Limits Of GDPR: Opinion
Around the Net in Email, Ray Schultz - Monday, December 17, 2018
Facebook did not notify data protection authorities of its latest breach f ...
- Brand Peril: Marketers See Threats From Email Spoofing
Email Insider, Ray Schultz - Monday, December 17, 2018
Firms fear their brands will be hurt by impersonation attacks -- b ...
- AOL Email Down On Friday For Up To 12 Hours
Email Marketing Daily, Ray Schultz - Monday, December 17, 2018
The AOL email outage has hit the Northeast, Southern California and oth ...
- Datametrex Is Adding Sentiment Analysis To Its AI Platform
Email Marketing Daily, Ray Schultz - Monday, December 17, 2018
The new sentiment analysis feature, which could potentially help enterprise brands, wi ...
- Study Suggests Brands Should Offer Financing In Holiday Abandonment Emails
Email Marketing Daily, Ray Schultz - Monday, December 17, 2018
Financing offers boost average order value almost three times, Bread states ...
- Iranians Were Behind Phishing Attack: Report
Around the Net in Email, Ray Schultz - Friday, December 14, 2018
Iranian hackers bypassed two-factor authentication protections from services such as Gmail a ...
- How To Send Emails Without Alienating Leads
Around the Net in Email, Ray Schultz - Friday, December 14, 2018
There are wrong and right ways to send emails. Spam emails aliena ...
- Adobe CEO Claims On CNBC That Adobe Is 'One-Stop Shop'
Around the Net in Email, Ray Schultz - Friday, December 14, 2018
Adobe CEO Shantanu Narayen claims Adobe is “the only one-stop shop f ...
- Alexa Will Help, Not Hurt, Email Marketers
Around the Net in Email, Ray Schultz - Friday, December 14, 2018
Alexa’s new email features will not kill email marketing. Like many oth ...