• by Ray Schultz , December 19, 2018

Leadspace has joined Marketo’s LaunchPoint program, in an effort to boost customer engagement for its B2B clients.

B2B users gain access to third-party data coverage, intent signals and AI-driven predictive and personal modeling, the company says.

The objective is to “help empower marketers from companies of all sizes and across a wide range of industries to create meaningful engagement," states Leadspace CEO Doug Bewsher.

Such tools can also help boost email clickthrough rates.

The firms share such customers as RingCentral and Extreme Networks.

LaunchPoint is part of Marketo’s Accelerate program. It provides access to the Marketo Engagement Platform, part of the Adobe Experience Cloud. Marketo was recently acquired by Adobe in a $4.75 billion deal.  

Leadspace provides an AI-driven B2B Customer Data Platform.