- Hyundai Uses 'Momentum' To Pick Up Steam
Marketing Daily, Karl Greenberg - Tuesday, October 13, 2009
The ad campaign, via Hyundai's sibling company, Innocean Worldwide Americas, includes fi ...
- Armstrong Rides Into Michelob Endorsement
MediaDailyNews, Wayne Friedman - Wednesday, October 7, 2009
Seven-time Tour de France cycling champion Lance Armstrong has signed up ...
- Swag The Dog: FTC Rules Bloggers Should Disclose Freebies
Online Media Daily, Wendy Davis - Monday, October 5, 2009
Bloggers who review products given to them for free should disclose th ...
- Racer Stewart Gives Endorsement Lessons For BK
Marketing Daily, Karl Greenberg - Tuesday, September 8, 2009
The new ad effort puts Stewart in ads for BK's Whopper sandwic ...
- 'Big Papi' Likely To Suffer Big Endorsement Drop Off
Around the Net In Brand Marketing, Thom Forbes - Monday, August 3, 2009
While we're talking about the American pastime, Jenn Abelson points out th ...
- Gatorade Puts Its Best Salesman, Michael Jordan, Back To Work
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
...
- Nissan Pits Altima Against Camry, Segment
Marketing Daily, Karl Greenberg - Wednesday, July 8, 2009
"We think advertising should always be branded and have a price positio ...
- Changing The Rules Of The Sports Endorsement Game
Marketing: Sports, Ryan Steelberg - Tuesday, June 30, 2009
Marketers now able to access a once-exclusive marketing strategy and combine ...
- Holyfield Puts Leverage Agency In His Corner
Marketing Daily, - Thursday, June 11, 2009
The Leverage Agency, a New York-based sports and entertainment brand marketing a ...
- BMW Motorcycles Preps Push For R 1200 GS
Marketing Daily, - Tuesday, May 19, 2009
BMW's motorcycle division is preparing a national campaign for its flagship bik ...
- Centro and BAT Step to the Plate
Online Media Daily, Gavin O'Malley - Monday, May 18, 2009
Brand Affinity Technologies -- which matches mostly pro athletes with online advertise ...
- A Celebrity Patient's Backing Turns Sour for Drug Company
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 14, 2009
Shirley S. Wang weaves a cautionary tale of how product endorsements c ...
- Nissan Targets Active People Via Rodale
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2009
The ads frame the masters' training tips and lifestyle advice with Alti ...
- MLB Could Take Endorsement Hit Due To Manny, A-Rod
Around the Net In Brand Marketing, Thom Forbes - Friday, May 8, 2009
Marketers are rethinking endorsement deals using baseball players in the wake ...
- Microsoft Teams Up With Celebrity Athletes
Online Media Daily, Gavin O'Malley - Monday, May 4, 2009
Brand Affinity Technologies--which is in the business of matching mostly pro athlet ...
- Jets' Sanchez, No. 5 In Draft, Could Be No. 1 In Endorsements
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 28, 2009
...
- Philip Morris, Swedish Match To Sell Snuff Globally
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 4, 2009
Philip Morris International and Swedish Match AB will jointly sell snuff worldwi ...
- Pre-Shop Customer Reviews Important to Online Customers
Research Brief, Jack Loechner - Friday, January 9, 2009
Nielsen Online, studying the holiday mindset of the U.S. online shopper, fou ...
- Swimming in Cash
Media Magazine, Gaetano Pollice - Friday, January 2, 2009
Forget the year of the rat - 2008 was, unequivocally, the ye ...