- Elizabeth Taylor Helped Define Celebrity Endorsement
Around the Net In Brand Marketing, Nina Lentini - Thursday, March 24, 2011
Before she made spots for perfumes, Liz Taylor shilled for products li ...
- Tweet This: Social Endorsements Beat Social Media Ad Buys
Online Media Daily, Joe Mandese - Thursday, March 10, 2011
The art and science of social media advertising and marketing is sti ...
- Celebs In Ads Bump Awareness; Entertainers Top Jocks
Research Brief, Jack Loechner - Tuesday, March 8, 2011
According to a new analysis from Starch Advertising Research, the use ...
- Nielsen: Williams, White, Bradshaw Top Endorsers
Marketing Daily, Karl Greenberg - Friday, January 28, 2011
Sports are a good way to reach affluent consumers, according to Nielsen ...
- Ad.ly Adds Facebook, Completes Beta On Alpha Network
Online Media Daily, Joe Mandese - Monday, January 31, 2011
Ad.ly, a marketing platform that matches brands with celebrity endorsers on soci ...
- Justin Bieber Goes Brand Crazy!
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 17, 2011
Bubble-gum pop star Justin Bieber signed a number of endorsements last ye ...
- L'Oreal Signs Jennifer Lopez To Ambassador List
Marketing Daily, - Monday, December 6, 2010
Lopez joins a long list of "Because You're Worth It" spokespeople, includi ...
- Vick Proves Yet Again That Sports Fans Have Memories Like Goldfish
Marketing: Sports, Darren Marshall - Tuesday, December 7, 2010
How many times over the past few years have we seen athlet ...
- Amway Signs Kurt Warner To Multi-Year Deal
Marketing Daily, - Friday, December 3, 2010
The agreement marks the first time in the 76-year history of Nutrili ...
- Dear Bev's Career Bytes
MediaDailyNews, Beverly Weinstein - Monday, November 15, 2010
It's a tough job market. Don't make silly mistakes. ...
- The Jackie Chan Curse: Products Explode, Implode and Just Plain Fizzle
Around the Net In Brand Marketing, Thom Forbes - Monday, August 23, 2010
Hong Kong native Jackie Chan seems to have never met a produ ...
- Study: Woods Unlikely To Recover As Endorser
Marketing Daily, Aaron Baar - Tuesday, July 27, 2010
"The real question was, 'How far had he fallen?'," Steven Levitt, preside ...
- Sports Endorsers: Can't Live With 'Em, Can't Live Without 'Em
Marketing: Sports, Barry Janoff - Tuesday, July 27, 2010
Given the situation throughout sports in which big names such as Al ...
- Despite Off-Course Woes, Woods Wins In Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
Even after losing about $20 million worth of deals, Tiger Woods remai ...
- Al Pacino's First Brand Endorsement: Australia's Vittoria Coffee
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
...
- Facing The Future: LPGA Seeks Next Marketing Maven
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 13, 2010
Paula Creamer, who won the 2010 U.S. Women's Open, is vying wi ...
- Tiger's Lost Endorsements Cost IMG $4.6 Million In 2009
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
CNBC sports business reporter Darren Rovell got his hands on a confidenti ...
- Celebrity Scandals Have Low Brand Impact
Research Brief, Jack Loechner - Friday, May 28, 2010
According to the findings of a new Adweek Media/Harris Poll of 2,1 ...
- Back In The Game: How Much Else Should You Ask An Athlete For?
Marketing: Sports, Ove Haxthausen - Tuesday, April 20, 2010
Time and again, celebrity scandals show the risks associated with having sta ...
- Danica Patrick Adds New Partner To Endorsement Roster
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
As she transitions from Indy racing to NASCAR, Danica Patrick has sign ...
- Tide Links Products To Venus Williams, Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, February 10, 2010
Williams will be used in TV, print, in-store and online advertising, includi ...
- AirTran Airways Signs Ravens Star As Endorser
Marketing Daily, - Tuesday, January 19, 2010
AirTran Airways has signed Baltimore Ravens star Michael Oher as an endors ...
- Britney Keeps On Rockin' For Kohl's, Candies
Marketing Daily, Sarah Mahoney - Tuesday, January 19, 2010
Such deals are also proof that to some degree, celebrity endorsements a ...
- TAG Heuer Keeps Tiger Woods
MediaDailyNews, - Monday, December 21, 2009
TAG Heuer will maintain its relationship with golfer Tiger Woods, but modi ...
- Accenture Cuts Tiger From Ads
MediaDailyNews, - Monday, December 14, 2009
For six years, global consulting firm Accenture PLC featured Tiger Woods ...
- Words Of The Day: Deleb And Delebrity (Not Related)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
A "deleb," according to lexspionagrapher Paul McFedries, is "a dead celebrity, particular ...
- Tiger Loses Endorsement Sheen
Around the Net In Media, Fern Siegel - Wednesday, December 9, 2009
Tiger Woods' standing with the public is plummeting after endless reports ...
- Tiger Still Has Endorsement Mojo
Marketing Daily, - Thursday, December 3, 2009
The Tiger Woods situation seems to be unraveling as quickly as paramou ...
- Endorsements Are A Mixed Bag
Research Brief, Jack Loechner - Tuesday, November 17, 2009
According to the findings of a new Adweek Media/ Harris Poll, looki ...
- To Believe Or Not To Believe (That Is The Question)
Marketing: Sports, Barry Janoff - Tuesday, October 20, 2009
The fact that Billy Mays is still on TV pitching such goo ...