- Celebrity Endorsement 'Does Little' For Charity Engagement
Around the Net In MAD London, Sean Hargrave - Tuesday, August 12, 2014
Celebrities endorsing charities "does little" to promote active involvement in the caus ...
- Horizon, Clients Interface With Music, Artists In New Ways Via Clear Channel Partnership
MAD, Larissa Faw - Monday, August 11, 2014
The media agency is partnering with Clear Channel to pilot the laun ...
- Brands Looking Outside The Lines For Endorsements
Marketing: Sports, John Rowady - Tuesday, May 6, 2014
If you are looking for the stars of tomorrow, the NFL a ...
- Doritos' Lady Gaga SXSW Campaign
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 6, 2014
Are you headed to South by Southwest (SXSW) at the Austin Conventi ...
- Simmons, Dr. Andrew Weil Partner
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Simmons Bedding Company is partnering with Dr. Andrew Weil to launch t ...
- Jillian Michaels Partners With Curves
Marketing Daily, Tanya Gazdik - Sunday, January 5, 2014
Curves International, Inc. has teamed up with "Biggest Loser" trainer Jillian Michae ...
- Endorsements Don't Earn Trust For Marketers
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2013
Celebrity and athlete endorsements carry less weight than marketers may think, accordi ...
- The Pros, Cons Of Google Shared Endorsements
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 16, 2013
Larry Kim details the pros and cons of Google's latest release call ...
- Top Athletic Endorsers Span Demo Sectors
MediaDailyNews, David Goetzl - Friday, January 25, 2013
Gold medal-winning Olympians Michael Phelps and Gabby Douglas topped a Nielsen/E-Poll li ...
- NBA Players Slam Dunk Endorsement Scores
MediaDailyNews, David Goetzl - Friday, November 30, 2012
By one metric, newly acquired Los Angeles Lakers point guard Steve Na ...
- Wade, Howard, Williams Testify; Mission Athletecare Wins
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 16, 2012
With such products as Court Grip, Power Grip and the EndraCool towe ...
- Who's Influenced By Celebrity Endorsements?
Marketing Daily, Nina Lentini - Tuesday, October 16, 2012
Top 10 DMAs in which adults agree with the statement, "A celebri ...
- Tim Tebow Gets Endorsement From Madison Avenue
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 10, 2012
The New York Jets have a quarterback controversy involving starter Mark Sanch ...
- Pandora Jewelry Enlists Olympian
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2012
Pandora Jewelry has signed Olympic gymnast Aly Raisman to endorse the jewel ...
- Sanofi Pasteur Enlists Chris O'Donnell
Marketing Daily, Tanya Gazdik - Thursday, September 13, 2012
Sanofi Pasteur has hired actor Chris O'Donnell to spread the word abo ...
- Song Spoofs 'Celebrity Booze Endorsers'
Marketing Daily, Karlene Lukovitz - Tuesday, August 28, 2012
A new album of satiric songs from Harry Shearer ("The Simpsons," "Th ...
- Speed + Personality + Nation = Endorsement Gold
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Usain Bolt is on top. The world's fastest man earns at lea ...
- Tiger Woods Flies Emirates Airline But Can't Land An Endorsement Deal
Marketing: Sports, Barry Janoff - Tuesday, July 24, 2012
Emirates Airline is a major player in the global carrier industry a ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Much Ado About Jeremy Lin
Marketing: Sports, Barry Janoff - Tuesday, February 28, 2012
On Feb. 1, Jeremy Lin was barely a blip on the NBA ...
- Jeremy Linoleum? Jeremy Lint?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 14, 2012
It's time for Knicks sensation Jeremy Lin to get some endorsement dea ...
- Barneys Debuts 'Tree Time' Campaign
Marketing Daily, Karl Greenberg - Thursday, February 9, 2012
Barney's is launching its Spring 2012 Women's designer campaign called "Tree Tim ...
- Glass Half Empty Of Athlete Endorsements
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 8, 2012
We know who the most marketable athletes are, but now that t ...
- PepsiCo Picks 3 Bloggers as 'Correspondents'
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2012
PepsiCo has chosen three female bloggers to be on its team ...
- David Schwab Of Octagon's First Call Division Talks Sports Endorsements
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 22, 2011
A lot of questions are in the air regarding athlete endorsements. Cou ...
- Fore! Here Comes Rory McIlroy!
Marketing Daily - Top of the News, Thom Forbes - Monday, June 20, 2011
I did not watch a single hole of the U.S. Open ov ...
- Country Star Dierks Bentley Plays For NHL
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 6, 2011
The National Hockey League has a new spokesperson, but he's not ...
- How ESPN's New Endorsement Rules Fall Short
Around the Net In Media, Phyllis Fine - Thursday, April 21, 2011
Poynter Review Project's Kelly McBride and Regina McCombs analyze ESPN's new endorseme ...
- ESPN Approves 'Relevant' Endorsements
MediaDailyNews, David Goetzl - Monday, April 18, 2011
Responding to criticism that endorsement roles may compromise the objectivity of i ...
- Celeb Followers Index High On Advice
Research Brief, Jack Loechner - Thursday, March 31, 2011
According to The Nielsen Company, a celebrity endorser is a valuable ass ...