• Campaign, Wednesday, November 12, 2014 7:01 AM

Premier Foods will run a 30-year old Oxo ad on Christmas day as a tribute to the actress Lynda Bellingham, who died earlier this year. The ad, which is called "my Christmas" will run once on Christmas day on ITV. The ad first aired in 1984 and was created by JWT. A spokeswoman for Premier Foods, which owns the Oxo brand, said the company would also make a donation to Action Against Cancer, a charity that Bellingham supported. Bellingham played the matriarch of the Oxo family in 42 ads between 1983 and 1999.

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