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The Pros, Cons Of Google Shared Endorsements

Larry Kim details the pros and cons of Google's latest release called Shared Endorsements in display ads. The feature brings reviews and ratings into Google results. Kim takes us through the different results that searchers might see and the platform Google may pull from. He also tells us how to turn off shared endorsements, why Google focuses on click-through improvements, and how they will impact conversion rates. Read the article here.

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