- 80% Of U.S. Consumers Are Either Negatively, Positively Influenced By Reviews
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 27, 2024
Twenty-eight percent of U.S. consumers say they always look at online us ...
- Review Platform Sitejabber Inflated Clients' Ratings, FTC Alleges
MediaDailyNews, Wendy Davis - Wednesday, November 6, 2024
Sitejabber allegedly boosted its e-commerce clients' ratings by soliciting, and then postin ...
- Upsides To Google Labeling Positive Fake Reviews On Maps
Performance Marketing Insider, Laurie Sullivan - Friday, September 27, 2024
The company has decided to call out businesses that have posted positi ...
- AI Company Rytr Enabled Users To Create Fake Reviews, FTC Charges
MediaDailyNews, Wendy Davis - Wednesday, September 25, 2024
The artificial intelligence company Rytr, which generates testimonials and other written materia ...
- Yelp Speaks Out On FTC Fake Comment Ruling
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Yelp, which relies heavily on ratings and comments, has become an outspok ...
- FTC Outlaws Fake Endorsements
MediaDailyNews, Wendy Davis - Wednesday, August 14, 2024
Taking aim at online fakery, the Federal Trade Commission on Wednesday bann ...
- Proposal To Outlaw Fake Reviews Too Vague, IAB Says
MediaDailyNews, Wendy Davis - Tuesday, February 13, 2024
The FTC's proposal to stamp out fake reviews could lead online business ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- Google Has A Deep Spammy Side - Despite AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 17, 2024
Researchers set out to answer the question of whether search results a ...
- Agency Finds Review Abuse, LSA Reviewjacking On Google
Performance Marketing Insider, Laurie Sullivan - Thursday, December 7, 2023
Review stars disappeared overnight from search results for many businesses in 201 ...
- Mozilla's Future In Chatbots, Large Language Models
Performance Marketing Insider, Laurie Sullivan - Friday, November 17, 2023
Saoud Khalifah is building Mozilla review products for Amazon, Best Buy, eB ...
- Yelp Adopted AI - Then It Really Adopted AI
MediaDailyNews, Laurie Sullivan - Sunday, October 29, 2023
Yelp is benefiting from an advanced bidding system by advancing AI technolog ...
- FTC Should Crack Down On Attempts To Squelch Bad Reviews, States Argue
PolicyBlog, Wendy Davis - Thursday, October 5, 2023
Attorneys general from 23 states are cheering the FTC's proposal to cra ...
- ANA Opposes FTC Proposal To Crack Down On Fake Reviews
MediaDailyNews, Wendy Davis - Saturday, September 30, 2023
The FTC's proposed regulations aimed at curbing fake reviews could chill legitima ...
- This Is What An Advanced Attribution Model Looks Like
Performance Marketing Insider, Laurie Sullivan - Thursday, September 21, 2023
"You don't need to eat the elephant in one bite," M^2 C ...
- FTC Charges Hey Dude With Quashing Bad Reviews
MediaDailyNews, Wendy Davis - Monday, September 11, 2023
Online shoe store Hey Dude has agreed to pay $1.95 million f ...
- 2023 U.S. Business Openings Tracking To Beat Previous High
MediaDailyNews, Laurie Sullivan - Tuesday, August 29, 2023
Yelp released data Tuesday that suggests "strong national growth" across all busine ...
- Google Maps -- One-Third Of People Don't Trust It
Performance Marketing Insider, Laurie Sullivan - Monday, July 31, 2023
A survey by user-generated mapping platform Atly suggests an "alarming level ...
- Google Merchant Center Policy Tags AI-Generated Reviews As Spam
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 28, 2023
Automated review content created by generative AI will be considered spam a ...
- Roomster Nears Settlement With FTC Over Fake Reviews
Digital News Daily, Wendy Davis - Wednesday, July 5, 2023
Apartment finding service Roomster has reached a tentative settlement with the feder ...
- FTC Proposes Outlawing Fake Reviews
Digital News Daily, Wendy Davis - Friday, June 30, 2023
The FTC on Friday proposed regulations that would prohibit companies from usi ...
- FTC Updates Guidance For Influencer Marketing
Digital News Daily, Wendy Davis - Thursday, June 29, 2023
For the first time since 2009, the FTC has updated its endorseme ...
- Google AI Efficiencies Expand Across Search, Shopping, Maps, Bard
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Detailed queries about a location retrieves a snapshot of information from acro ...
- Amazon Tests AI To Summarize Product Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Amazon is testing the use of AI in its shopping app ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Tripadvisor Leans Into Fight Against Fake Reviews
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 19, 2023
Reviews left on Tripadvisor in 2022 rose more than 20%, compared wi ...
- ChatGPT: Marketers Missing Online Review Opportunities
Performance Marketing Insider, Laurie Sullivan - Friday, February 24, 2023
Consumers view online reviews as a two-way dialogue, building a bond wi ...
- Yelp Reports Advertising Revenue Rose 15% In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yelp CFO David Schwarzbach noted that while demand for home-service providers h ...
- Judge Sides With FTC In Battle Over Fake Reviews
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
The FTC can move forward with a lawsuit alleging that apartment-finding servi ...