- Judge Sides With FTC In Battle Over Fake Reviews
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
The FTC can move forward with a lawsuit alleging that apartment-finding servi ...
- More Business Openings Could Mean More Search Ads, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 25, 2023
Business openings reached an all-time high in 2022, growing in 86% ...
- Yelp Weighs In With FTC Over Fake Reviews
Digital News Daily, Wendy Davis - Monday, January 9, 2023
Review platform Yelp is urging the FTC to consider fining anyone involv ...
- 88% Of Yelp Survey Participants Say It's Important To Understand Review Platform Reliability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
Some 88% of respondents to a survey said it's important to understa ...
- FTC Considers New Rules To Combat Phony Reviews
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Fake and deceptive reviews and other endorsements have long been problematic, a ...
- FTC Wants Platforms To Crack Down On Fake Reviews
PolicyBlog, Wendy Davis - Thursday, September 15, 2022
"Platforms are in the best position to fix the review ecosystem ...
- FTC Sues Apartment Finding Service Roomster Over Fake Reviews
Digital News Daily, Wendy Davis - Wednesday, August 31, 2022
The FTC and six state AGs sued apartment-finding service Roomster and t ...
- Mentions Of Inflation In Reviews Rise At Record-High Rates On Yelp
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 20, 2022
The Yelp report, a benchmark of local economic strength, reveals changes ...
- Amazon Sues Facebook Group Admins, Targets Fake Review Brokers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
Amazon on Tuesday filed legal action against the administrators of more th ...
- How To Make Online Reviews The Key To Success
Marketing Insider, Harvey Chipkin - Wednesday, May 11, 2022
Advice from Adele Gutman -- who, as VP of marketing at t ...
- Yelp Cracks Down On Compensated Reviews
Inside Performance, Laurie Sullivan - Monday, April 25, 2022
Yelp called on other platforms Monday to crack down on reviewers getti ...
- Reputation Builds Competitive Analysis Platform Using Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Every company has vast amounts of unstructured data from customer feedback fou ...
- Google Maps Tech Blocks 100M Abusive Business Profile Edits
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
Google receives about 20 million daily review contributions from people using Map ...
- Amazon Sues Alleged Purveyors Of Phony Reviews
Digital News Daily, Wendy Davis - Tuesday, February 22, 2022
"Defendants are actively deceiving Amazon's customers and tarnishing Amazon's brand for the ...
- Amazon Sues Fake Review Brokers Attempting To Profit
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 22, 2022
The move is Amazon's latest effort to remove fake reviews from i ...
- Trust In Advertising Rising, Nielsen Data Finds
Inside Performance, Laurie Sullivan - Tuesday, February 22, 2022
Consumers consider ads running in newspapers or before movies the most trustworth ...
- FTC Puts Review Platforms On Notice For Violations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 4, 2022
Ten review management platforms were put on notice by the FTC. Lette ...
- Fashion Nova To Pay $4.2 Million For Allegedly Suppressing Bad Reviews
Digital News Daily, Wendy Davis - Tuesday, January 25, 2022
Online clothing retailer Fashion Nova has agreed to pay $4.2 million ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Inside Performance, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Wrong Restaurant, Wrong Reviews
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 20, 2021
A Pittsburgh restaurant caught in the middle of a review mix-up involv ...
- Spotify Launches Five-Star Rating System For Podcasts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Spotify announced today that it will roll out a five-star rating syst ...
- Uptick In Reviews And Google My Business Views, Report Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 10, 2021
The report ranks the top U.S. retailers, identifies key trends and examin ...
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 7, 2021
Along with a star rating of 1 to 5, how many wor ...
- Performance Tool Lets Brands Measure Impact Of TikTok Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Survey data shows how DISQO measured the in-feed performance of TikTok a ...
- Google Found To Have Highest Number Of Fake Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 28, 2021
Uberall partnered with The Transparency Company, which uses AI to find fa ...
- Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Of all reviews submitted to Tripadvisor for inclusion on its site, 3. ...
- FTC Warns Against Fake Reviews, Endorsements
Digital News Daily, Wendy Davis - Wednesday, October 13, 2021
The FTC is warning hundreds of advertisers and agencies that running fa ...
- Q&A Interaction Drives 157% Lift In Conversions
Inside Performance, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one ...
- YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
YouTube is experimenting with a feature that brings some website links a ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to ...