- Trump's Plans For Black Evangelicals' Endorsements On The Rocks
Around the Net In Marketing Politics, Philip Rosenstein - Monday, November 30, 2015
The Trump campaign had told the press that Donald Trump would ...
- Where Do We Stand On Candidate Endorsements?
Red, White & Blog, Philip Rosenstein - Friday, November 27, 2015
Research shows there is a better way to assess a candidate's chan ...
- With SEIU Labor Endorsement, Clinton Looks Golden
Red, White & Blog, Philip Rosenstein - Thursday, November 19, 2015
Despite Bernie Sanders' history of being a standard bearer for labor, Hilla ...
- Android Product Placement Turned Down As Bond 'Only Uses The Best'
Around the Net In MAD London, Sean Hargrave - Monday, November 9, 2015
James Bond star Daniel Craig and director Sam Mendes knocked back ...
- Female Shoppers Don't Buy Celeb Pitch
Research Brief, Jack Loechner - Monday, October 5, 2015
According to research from SheKnows Media, there was a time when knowi ...
- Johnny Walker Launches Its Largest Marketing Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Scotch whisky brand Johnny Walker has launched the largest marketing campaign ...
- Emirates Signs Up Jennifer Aniston For Global Awareness Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, August 11, 2015
Emirates has landed Hollywood actress Jennifer Aniston to front a new maj ...
- Adidas To Launch 'Create Your Game' Campaign To Increase Visibility
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Adidas is planning to further its investment in marketing over the re ...
- Simon Cowell's Syco Music Wants To Build Bands With Brands
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
The new marketing director at Simon Cowell's Syco Music, Michelle Marks, sa ...
- Tess Daly Picked For Special K Relaunch
Around the Net In MAD London, Sean Hargrave - Wednesday, July 15, 2015
Tess Daly, the Strictly Come Dancing presenter, has been unveiled as t ...
- Will Wearable Innovation Make Up For Wimbledon's Ad Blackout?
London Blog, Sean Hargrave - Tuesday, June 30, 2015
Wearables from Jaguar that measure tension at critical points are very interesti ...
- Rethinking Celebrity Endorsements: Authenticity And Fit Are Key
MAD, Joanne Melzer - Tuesday, June 9, 2015
Choosing the right person to endorse or promote your brand is vital ...
- 'Haters' Dropped As Adidas Video Hints At News Boot Launches
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
After launching a major football boot campaign with "Haters" in January, ...
- LinkedIn Urges Judge To Toss 'Add Connections' Lawsuit
Daily Online Examiner, Wendy Davis - Wednesday, April 15, 2015
LinkedIn is asking a judge to dismiss a lawsuit brought by Pennsylvan ...
- FTC's McSweeny Reminds Advertisers To Disclose Paid Endorsements
Daily Online Examiner, Katy Bachman - Tuesday, March 31, 2015
The technology that advertisers use may have changed, but the Federal Tra ...
- New Hire Ramps Up 'Aggressive Storytelling' At Adidas
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Adidas has appointed global creative agency 72andSunny to lead its sports campaig ...
- Beckham's Haig Club Takes Over Wellington Arch For The Week
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2015
The premium Scottish whisky brand launched a week long takeover of t ...
- Vloggers Push Entertainment, Not Products
Around the Net In MAD London, Sean Hargrave - Monday, February 9, 2015
Despite a recent trend for brands to tap vloggers to endorse the ...
- Controversial Suarez Tops Bill In Adidas' Latest Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, January 27, 2015
The Barcelona and Uruguay striker lines up in an ad also featuri ...
- Suarez, Adidas And Amazon Get Away With It Because Consumers Don't Care About Brand Values
London Blog, Sean Hargrave - Tuesday, January 27, 2015
Serial football cheat Suarez is clearly welcomed back to the fold ...
- H&M Extends Beckham Relationship
Around the Net In MAD London, Sean Hargrave - Wednesday, January 21, 2015
H&M is to extend its long-term relationship with David Beckham as ...
- Sport England Campaign Encourages Women To Exercise
Around the Net In MAD London, Sean Hargrave - Tuesday, January 13, 2015
Sport England has launched a marketing campaign to encourage more women ...
- Adidas Unveils Superstar Shoe Campaign with David Beckham, Rita Ora And Pharrell
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
Adidas has unveiled a contrarian campaign for its 'Superstar' shoe, with bra ...
- Anyone Got a Clue What Adidas' Latest Campaign Is About?
London Blog, Sean Hargrave - Monday, January 12, 2015
Adidas' latest campaign for its Superstar shoes sums up Friday's "MAD Londo ...
- Coca-Cola Signs Up As Rugby World Cup 2015 Sponsor
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Coca-Cola has signed up as official sponsor of the 2015 Rugby Wor ...
- Brands Beware Social Media's 'Thoughts Police'
London Blog, Sean Hargrave - Tuesday, November 25, 2014
As Myleene Klass and Littlewoods are discovering, the "thoughts police" are o ...
- Linda Bellingham OXO Ad To Re-Run On Christmas Day
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
Premier Foods will run a 30-year old Oxo ad on Christmas d ...
- Sainsbury's Substitute Beckham For Daniel Sturridge
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Sainsbury's will replace David Beckham as brand ambassador for its Active Ki ...
- Will.i.am And O2 Partner On Wearable 'Cuff'
Around the Net In MAD London, Sean Hargrave - Friday, October 17, 2014
Will.i.am is partnering with O2 in the UK for the launch ...
- David Beckham Launches Haig Club Whisky With Diageo
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
David Beckham has unveiled the Haig Club whisky brand developed with h ...