Emirates has landed Hollywood actress Jennifer Aniston to front a new major advertising campaign in a deal reportedly worth $5m. Her involvement will translate into a
“global digital and television campaign” according to Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand. The move from Emirates comes after
fellow UAE-based rival Etihad Airways unveiled a Nicole Kidman-fronted TV campaign back in March as part of a five-year plan to drive global awareness.
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