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Doritos' Lady Gaga SXSW Campaign

Are you headed to South by Southwest (SXSW) at the Austin Convention Center? I am. And so is Lady Gaga. She will headline the Doritos' lineup at the music conference and festival at the restaurant and music venue Stubb's Bar-B-Q on March 13. Concertgoers can't buy a ticket. The PepsiCo Doritos brand will invite consumers to compete in challenges to win admission. The venue holds about 2,000 people.

Read the whole story at Los Angeles Times »

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