- Source It: PHD Revamps Global Planning With Gaming System
MediaDailyNews, Steve McClellan - Thursday, November 29, 2012
The Omnicom media shop is installing a global "operating system" for intern ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Engagement Key To Making Mobile Work
Online Media Daily, Mark Walsh - Monday, November 26, 2012
Online businesses must focus on ways to build mobile engagement as custome ...
- Reach Of Facebook Posts Falls, Engagement Rises
Online Media Daily, Mark Walsh - Monday, November 19, 2012
A new study released today by WPP's GroupM suggests that Facebook use ...
- CPG Companies: Turning Video Into Value
Marketing Daily, Tim Ross, Stacey Rubin - Thursday, November 15, 2012
In the last few years, video content has become essential for a ...
- Adobe Brings TV-Like Content To Online Publishers
Online Media Daily, Laurie Sullivan - Thursday, November 15, 2012
Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst a ...
- NASCAR Rolls Into The Bronx For Beyond Sport
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
Stock car racing came to Yankee Stadiium on Tuesday, as NASCAR Chairm ...
- Mobile Video Tops Web, TV In Ad Results
Online Media Daily, Mark Walsh - Tuesday, November 13, 2012
An AdColony, Nielsen study found that consumers exposed to mobile video a ...
- Study: Connected TV Viewers More Receptive To Advertising
MediaDailyNews, Wayne Friedman - Thursday, November 8, 2012
Estimates are that around three-quarters of North American TV homes will ha ...
- Burgeson To Carmichael Lynch Consumer Ops Director
MediaDailyNews, Fern Siegel - Thursday, November 1, 2012
Carmichael Lynch named Betsy Burgeson as its consumer engagement operations director. ...
- LinkedIn Revs Up 81%, Boosts Engagement
Online Media Daily, Mark Walsh - Thursday, November 1, 2012
Professional networking site LinkedIn on Thursday reported revenue increased 81% in t ...