- Study: Music Sponsorship Spend Hits High Note
Marketing Daily, Aaron Baar - Thursday, April 28, 2011
According to IEG, which measures sponsorship spending, North American-based companies will spe ...
- Hillis Defeats Vick For 'Madden' Cover
Marketing Daily, - Thursday, April 28, 2011
Cleveland Browns running back Peyton Hillis will grace the cover of Electron ...
- Gaylord Hotels Partners With DreamWorks
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2011
As part of the four-year deal, Gaylord plans to offer unique leisu ...
- For Six Flags And Heineken, Social Media Is Central
Marketing Daily, Karl Greenberg - Wednesday, April 27, 2011
Heineken and Six Flags may have little in common, but marketers ...
- DreamWorks: Slow 1Q Results, But Big Summer Films Ready
MediaDailyNews, Wayne Friedman - Tuesday, April 26, 2011
Few big box-office revenue-producing movie assets in the first quarter of th ...
- New EA Global Media Sales Chief Madden Looks To Video Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 26, 2011
EA's new SVP global media sales, who oversaw the launch of BrandBoo ...
- Dollywood To Get New Website
Marketing Daily, - Tuesday, April 19, 2011
Theme park corporation Herschend Family Entertainment has partnered with Definition 6 ...
- Puma Goes To Hollywood
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
Athletic shoe company Puma has signed a deal with L.A. entertainment marketi ...
- Toyota Eyes Monopoly On 'Eco Modernists' For Prius
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Toyota's brand integration on Electronic Arts' free Facebook game, "Monopoly Millionaires," mig ...
- Cie Promos For Car Games Rev Up Action
Marketing Daily, Aaron Baar - Monday, April 11, 2011
If it involves cars, it may soon begin appearing in a soci ...
- EA's John Riccitiello: Games Are Where Ads Should Be
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
John Riccitiello, CEO of Electronic Arts, said at Ad Age Digital Conferen ...
- Mount Airy Casino Launches $5.6 Million Campaign
Marketing Daily, - Sunday, April 10, 2011
Mount Airy Casino Resort is launching a $5.6 million multi-medium advertising campaig ...
- Google Promotes Studio-Produced YouTube Shows
Online Media Daily, Laurie Sullivan - Thursday, April 7, 2011
Google continues to strengthen its position in the entertainment industry by buildi ...
- Newspaper Publisher Reinvents Itself For Tablets, iPad
Online Media Daily, Laurie Sullivan - Wednesday, April 6, 2011
Print newspapers are failing, but Freedom Communications developed a plan to breat ...
- Business Tough At Tokyo Disney
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 6, 2011
The Tokyo Disneyland theme park would normally get 70,000 visitors per da ...
- Huffy To Make Comic-Themed Bikes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 5, 2011
Marvel Entertainment has signed a deal with Huffy to make bikes a ...
- EA Sports Puts App Users On Ground At Augusta
Marketing Daily, Aaron Baar - Monday, April 4, 2011
As part of the promotion of its "Tiger Woods PGA Tour 1 ...
- Q&A: Video Game Winner Promos Season, Contest
Marketing Daily, Aaron Baar - Monday, April 4, 2011
One year ago, Wade McGilberry was just another gamer living in Semme ...