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Puma Goes To Hollywood

Athletic shoe company Puma has signed a deal with L.A. entertainment marketing firm NMA Group. Puma said the agency would handle entertainment initiatives around film, TV, music, talent and entertainment PR, and work with Puma's own entertainment marketing teams in LA and London.

The agency said its job is to raise Puma's profile by getting the brand cast in television and film and handling sponsorship deals with artists. NMA Group does product integration work for brands like Heineken, Xbox, Dunkin' Donuts, General Motors, HSN, Reelz Channel and the American Cancer Society.

Read the whole story at NYSportsJournalism.com »

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