- Married... With Networks: Nexstar CEO Says It Has The Next Fox TV
TV Watch, Wayne Friedman - Thursday, August 10, 2023
Does CW now look like a model to become a new F ...
- Disney Upfront Completed, 'In Line' With Year-Ago Volume
Television News Daily, Wayne Friedman - Wednesday, August 9, 2023
Disney Advertising has closed its upfront deals for the new TV seas ...
- Paramount Narrows D2C Losses, Revenue Up 21%, Linear TV Ads Down 10%
Television News Daily, Wayne Friedman - Monday, August 7, 2023
Paramount narrowed its Q2 D2C losses by 5%, while overall revenue gr ...
- Tru Optik Co-Founder Launches Swanston Labs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Andre Swanston says the company will help underrepresented entrepreneurs get their business ...
- Report: Americans Side With Striking Writers, Actors Over The Companies They Work For
Mediapsssst, Richard Whitman - Wednesday, August 2, 2023
That's according to a survey by Horizon Media which also found th ...
- TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds
Television News Daily, Wayne Friedman - Tuesday, August 1, 2023
About 16% to 17% of viewers said they "can't tolerate ads, ...
- Genius At Work: Paul Reubens And 'Pee-wee's Playhouse'
TVBlog, Adam Buckman - Wednesday, August 2, 2023
"Pee-wee's Playhouse" was one of the wonders of 1980s TV, and ...
- Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly Complete
Television News Daily, Wayne Friedman - Monday, July 31, 2023
The main goal of the restructuring is to give agency holding compa ...
- U.S. Streaming Revenues To See 7% Yearly Growth To $75.5B In 2027
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
As TV and movie production costs and profitability challenges continue to increas ...
- Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key Categories
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Paramount has completed its upfront with slight "low to mid-single-percentage" volume gain ...
- Mattel, Warner Bros. Discovery Renew Licensing Deal
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 26, 2023
Mattel and Warner Bros. Discovery have inked a new deal. "The t ...
- Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise
Television News Daily, Wayne Friedman - Tuesday, July 25, 2023
Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slow ...
- Video Velocity: Financial Services Is Now The Top Sender
Email Insider, Ray Schultz - Tuesday, July 25, 2023
High tech is second. Overall, video usage by companies has jumped ...
- TikTok 'Start Guide' Helps Businesses, Creators With In-App Ad Approach
Digital News Daily, Colin Kirkland - Friday, July 21, 2023
TikTok has launched a "Starter Guide" to help brands still unfamiliar wi ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
Television News Daily, Wayne Friedman - Thursday, July 20, 2023
Consumers have reached a saturation point in the number of video servic ...
- Zombies Cross Over In Horror Film/Fortnite Tie-In
Marketing Daily, Les Luchter - Monday, July 17, 2023
Indie horror film "Talk to Me" takes over Fortnite's "Deadpines: Zombie Survival ...
- Write This, Act Out: Selling The Upfront Amid Strikes, Weaker Projections
TV Watch, Wayne Friedman - Monday, July 17, 2023
Amid the disruption of actors' strikes on top of writers' strikes, upfro ...
- Summer Broadcast Viewing Down 13%, 'America's Got Talent' Leads
Television News Daily, Wayne Friedman - Friday, July 7, 2023
"America's Got Talent" remains the most-watched broadcast TV prime-time show this summ ...
- NBCU Restructures, Movie Exec Donna Langley Ascends
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
NBCU is restructuring its content into four main units with Donna Langl ...
- All Live TV News On Streaming? I Feel The Earth Move Under My Feet
TV Watch, Wayne Friedman - Wednesday, July 5, 2023
If Warner Bros. Discovery puts all live CNN on streamer Max a ...
- When Summer Comes, TV Sends In The Clowns
TVBlog, Adam Buckman - Wednesday, July 5, 2023
Summer is the season when TV sends in the clowns for t ...
- Searching For TV's Most Patriotic Shows
TVBlog, Adam Buckman - Monday, July 3, 2023
On this Fourth of July, it seems appropriate to ask: What a ...
- Reliving That Iconic Empire State Meeting: 'Sleepless' Film Celebrates 30th Anniversary
Marketing Daily, Les Luchter - Wednesday, June 28, 2023
Promo sponsored by Empire State and Seattle Space Needle includes sweepstakes f ...
- The Wrap Appoints Former Conde Nast Exec Edward Menicheschi As President And COO
Publishers Daily, Ray Schultz - Monday, June 26, 2023
Menicheschi will oversee day-to-day operations on the Hollywood reporting title. ...
- Sonic Branding From WPP Company Comes With Performance Benefits
Data & Programmatic Insider, Laurie Sullivan - Monday, June 26, 2023
Sonic branding firm amp demonstrated a tool at Cannes that uses ...
- Mercedes-Benz Continues Superplastic Partnership
Marketing Daily, Tanya Gazdik - Wednesday, June 21, 2023
The heart of the collection is a limited edition 12-inch handcrafted Superdack ...
- Fox Corp.'s Mulvihill Takes New Senior Research Role
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Fox Corp. has created a new senior executive research/data post with longti ...
- Sports TV Bundle Could Be Coming, Alongside One For General Entertainment: Analyst
Television News Daily, Wayne Friedman - Wednesday, June 21, 2023
Rising sports fees and cord-cutting are forcing sports TV and general entertainme ...
- Asian Theaters Try Creative Ways To Lure Back Moviegoers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 19, 2023
Pet-friendly theaters and cosplay are two creative ways theaters in Asia a ...