- Even With AI, Only 148 Terms Drive 15% Of Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, December 5, 2024
The top 10,000 query terms drove 46% of all searches and 1 ...
- AWS, Google Use AI For A New Spin On Searchable Video Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2024
Twelve Labs, a GAI startup working with AWS, developed technology that mak ...
- NBCUniversal's 'Wicked' Has Barbie-Like List Of Brand Collaborations
Marketing Daily, Danielle Oster - Wednesday, November 27, 2024
"Wicked"-obsessed consumers can get their hands on everything from "Wicked" branded sunglass ...
- Where's The Legacy TV Networks/Pay Subscriber 'Floor'?
TV Watch, Wayne Friedman - Monday, December 2, 2024
The current level of around 72.6 million subscribers (55.3 million traditional cabl ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...
- Comcast Spinning Off NBCU Cable Nets
Television News Daily, Wayne Friedman - Wednesday, November 20, 2024
Comcast will spin off all its entertainment cable TV channels and ne ...
- 'Wicked''s Glinda, Elphaba Say 'Stay Connected To Your Dreams'
Marketing Daily, Danielle Oster - Wednesday, November 13, 2024
Cynthia Erivo and Ariana Grande star in the campaign Comcast/Xfinity launched ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Publicis Media Acquires Impact Film-Marketing Agency Picture Motion
MediaDailyNews, Joe Mandese - Thursday, November 14, 2024
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting ...
- Streaming Consumers' Satisfaction Still High Despite Fewer Originals
Advanced TV Insider, Wayne Friedman - Wednesday, November 13, 2024
Nearly 80% of streaming subscribers/respondents say "their TV time spent watching ...
- Amazon To Shut Down FAST Platform Freevee
Television News Daily, Wayne Friedman - Wednesday, November 13, 2024
Amazon will fold Freevee TV and movie content into Prime Video a ...
- Gladiator II' Fans Can View -- And Buy -- Real Props From Film's Set
Marketing Daily, Danielle Oster - Friday, November 8, 2024
Paramount is promoting the film with museum-style exhibits at select Regal Cinem ...
- Disney Gamifies ESPN With 'Football Island' Launch In Fortnite
MediaDailyNews, Colin Kirkland - Tuesday, October 29, 2024
As part of its $1.5 billion investment in Epic Games, Disney ...
- 'Big 6' Content Spending Rises 9% To $126B
Television News Daily, Wayne Friedman - Tuesday, October 29, 2024
For 2024, the total represents 51% of all global content entertainment spen ...
- Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% Higher
Television News Daily, Wayne Friedman - Friday, October 25, 2024
The U.S. and Canada have a commanding 66% share of all glob ...
- For Netflix, Gen AI Isn't What You Think - A 'Hype Cycle' To Come?
TV Watch, Wayne Friedman - Thursday, October 24, 2024
"I look at Gen AI as a tool for creators to crea ...
- Fox Corp. Restructures Ad Staff, Enhances OneFox Cross-Platform
Television News Daily, Wayne Friedman - Wednesday, October 23, 2024
Fox says the restructuring will build on its OneFox cross-media platform ...
- 'Variety' Lays Off Three On Editorial Team: Report
Publishers Daily, Ray Schultz - Sunday, October 20, 2024
Deputy Editor Meredith Woerner was one of those who were let ...
- 'The Ankler' Debuts Program For Young Entertainment Professionals
Publishers Daily, Ray Schultz - Thursday, October 17, 2024
The Ladder will provide events and curated content from 'The Ankler.' ...
- Streaming, Pay TV Content 'Quality' Is Slipping
Advanced TV Insider, Wayne Friedman - Wednesday, October 16, 2024
Ad-free subscription video-on-demand platforms received a 74.5% quality score - down fr ...
- Your Monthly TV/Streaming Bill: Where Are The Real Savings Now?
TV Watch, Wayne Friedman - Wednesday, October 16, 2024
Total entertainment costs from all platforms can still amount to $150 ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...
- Can Streaming Businesses Track Young Consumers' Live Event Spending?
TV Watch, Wayne Friedman - Thursday, October 10, 2024
Over 70% of Gen Z and Millennial consumers have seen a li ...
- Epic Games CEO Outlines Plans For Metaverse Ecosystem
MediaDailyNews, Colin Kirkland - Monday, October 7, 2024
Epic Games is planning to merge Unreal Engine - its suite ...
- Ankler Media Appoints Kasey Champion As Head Of Consumer Sales
Publishers Daily, Ray Schultz - Monday, October 7, 2024
In her prior role, Champion served as publisher of Deadline. ...
- Former WBD Exec Cukaj Hired By Fox TV To Lead Entertainment Ads
Television News Daily, Wayne Friedman - Tuesday, October 8, 2024
Cukaj will oversee Fox's linear TV and digital businesses as well ...
- Wendy's Commemorates SpongeBob's 25th Anniversary With Krabby Patty Kollab
Marketing Daily, Teresa Buyikian - Wednesday, October 2, 2024
The fast food chain is known for its square-shaped burger patties, ...
- Ad Blacklists Hurt Dedicated News Followers: Report
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Advertisers have been warned by media groups not to blacklist news agenci ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
Television News Daily, Wayne Friedman - Wednesday, September 25, 2024
Key reach metrics for ABC, CBS, and NBC for persons 18 a ...