- ESPN Pulling Out The Stops To Promote New Streaming/App Package
MAD, Steve McClellan - Wednesday, August 20, 2025
The multifaceted campaign -- coordinated on the media side by Publicis ...
- ESPN's Pitaro: More Bundling To Come - Consumer Cost Headaches Ahead?
TV Watch, Wayne Friedman - Thursday, August 21, 2025
Consumer TV advertising for Disney bundles already has many variations, including o ...
- 'Multiview' Screen Channels: Promote, Deep Viewing... Or Headaches?
TV Watch, Wayne Friedman - Wednesday, August 20, 2025
DirectTV - which has had this multiview technology for over 20 yea ...
- MLB Still Has My Attention As Football Barrage Begins
Marketing Insider, Jon Last - Tuesday, August 12, 2025
As one who readily cheers for the underdog, I'm all in ...
- In For The Fight: Paramount Strikes Exclusive UFC $7.7B Deal
Television News Daily, Wayne Friedman - Tuesday, August 12, 2025
The TV/streaming deal includes 13 "marquee" events (formerly pay-per-view events) as we ...
- Venu Redux? ESPN D2C, Fox One Get Bundled
Television News Daily, Wayne Friedman - Monday, August 11, 2025
The bundle will be priced at $39.99 a month, starting October ...
- In A More Complex Streaming World, ESPN Isn't Helping
TV Watch, Wayne Friedman - Friday, August 8, 2025
Some existing pay TV distributors have already given the "authenticated" approval f ...
- Jumping The Cable TV Deal Line: ESPN's Equity Deal With The NFL?
TV Watch, Wayne Friedman - Tuesday, August 5, 2025
The league would get a 10% minority equity ownership in ESPN, whi ...
- DirecTV Offers Customers ESPN 'Unlimited' At No Additional Cost
Television News Daily, Wayne Friedman - Friday, August 1, 2025
The ESPN unlimited plan includes the new ESPN D2C platform launching th ...
- MLB 'Sunday Night Baseball' Suitors: NBC, Apple, ESPN
Television News Daily, Wayne Friedman - Thursday, July 17, 2025
MLB Commissioner Rob Manfred told CNBC he plans to make a decisi ...
- Nascar Viewing Down 9% To 2.98M, Formula 1 Up 7%
Television News Daily, Wayne Friedman - Wednesday, July 9, 2025
Five races on broadcast networks Fox and NBC are higher - ...
- NBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
National TV ad revenue for the major basketball contest was up 5 ...
- 'Breaking Down' Barriers: Amazon DSP Strikes Ad Deal With Disney
Television News Daily, Wayne Friedman - Tuesday, June 17, 2025
The deal between Amazon DSP and Disney will allow brands to g ...
- ESPN Teases 'Prophecy' Streamer Campaign That Looks Back In Time, Mulls Future
TV Watch, Wayne Friedman - Monday, June 9, 2025
The campaign focuses on ESPN's beginnings, with the first "SportsCenter" broadcast, whi ...
- Stick It! Lacrosse Docuseries Does Not Fail To Fascinate
TVBlog, Adam Buckman - Monday, June 2, 2025
The great sport of lacrosse is having a media moment right n ...
- First-Half Network Ad Market: Majors Fall 2%
Television News Daily, Wayne Friedman - Friday, May 23, 2025
Analysts typically look to Q1 and Q2 market activity for insights ...
- ESPN Hitting The Road With 'SportsCenter,' Streaming In The Front Seat
TV Watch, Wayne Friedman - Thursday, May 22, 2025
The ESPN tour will go to a different state each day f ...
- Streaming Bundling A Top Consumer Priority - But Is ESPN Streamer Too Pricey?
Advanced TV Insider, Wayne Friedman - Wednesday, May 21, 2025
Nearly 70% of respondents in a new consumer study said they we ...
- Streamer ESPN: Does Disney Know Its Future Subscribers?
TV Watch, Wayne Friedman - Thursday, May 15, 2025
ESPN is betting the house, so to speak, that its hefty pri ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide Measures
Television News Daily, Wayne Friedman - Tuesday, May 13, 2025
The ESPN streaming platform will initially be priced at $29.99 a mon ...
- Disney Sees Strong Q2 Streaming Subscriber Growth Of 2.5M
Television News Daily, Wayne Friedman - Wednesday, May 7, 2025
Disney's global advertising inched up 1%, but domestic linear TV, ESPN a ...
- ESPN's Streaming 'Flagship' Is Coming: Scoring For 2025?
TV Watch, Wayne Friedman - Friday, April 25, 2025
One key piece of the puzzle is adding in "short-form" video conten ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53M
Television News Daily, Wayne Friedman - Wednesday, April 16, 2025
Average national TV viewership has seen a slight 2% decline to ...
- Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPs
Television News Daily, Wayne Friedman - Wednesday, April 9, 2025
In the U.S., advertisers now have access to over 35 demand-side platfor ...
- Major League Baseball: Still Down For The Count
TV Watch, Wayne Friedman - Tuesday, March 4, 2025
At its core, one wonders whether baseball's problems are declining TV viewershi ...
- Viewing Rises 5% In January, Disney Dominates With 12% Share
Television News Daily, Wayne Friedman - Tuesday, February 25, 2025
Cable news TV networks were up 26% overall vs. December, with MSN ...
- ESPN, MLB Agree To End Contract Early, Cord-Cutting, Profits Issues Remain
Television News Daily, Wayne Friedman - Friday, February 21, 2025
In a dramatic pullback against ever-higher sports rights fees, ESPN is opti ...
- After Venu Sports: ESPN Bets Streaming Alone As 'Sports Destination'
TV Watch, Wayne Friedman - Monday, February 17, 2025
Disney is surely focusing heavily on this product launch, with ESPN ...
- Disney Q4: Streaming Profit Gains, Domestic Ads Up 6%, Subscribers Slip
Television News Daily, Wayne Friedman - Wednesday, February 5, 2025
Disney streaming global subscribers dipped 1% to 124.6 million, with U.S./Canada subscribe ...
- NFL Post-Season Ad Spend Up 22%
Television News Daily, Wayne Friedman - Friday, January 31, 2025
National TV ads from five linear TV networks and simulcast network airin ...