- ZO Cuts Its 2015 Global Ad Spending Forecast
MAD, Larissa Faw - Sunday, March 29, 2015
The agency cites a slowdown in China as well as ongoing turmo ...
- Disruption In The Email Conversion Funnel
Email Insider Europe, April Mullen - Friday, March 27, 2015
The email marketing industry has been fascinated with the innovations happening ...
- Programmatic Ad Spend In Europe Jumped 250% In 2014
RTBlog, Tyler Loechner - Friday, March 27, 2015
Marketers across the globe are turning to programmatic technologies. European marketers spe ...
- Google Takes 5-Star Product Ratings To U.K., France, Germany
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 26, 2015
Google's little gold stars that show how consumers rate products will n ...
- Mozilla Firefox Replaces Google In Turkey
SearchBlog, Laurie Sullivan - Wednesday, March 25, 2015
Mozilla reported Wednesday that it is replacing Google with Yandex as t ...
- Maurice Levy Labels European Referendum 'Very Dangerous'
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2015
The Conservative Party's commitment to hold a referendum on Europe is "ve ...
- Wilson Buys The Bat Brand Favored By Hammerin' Harmon
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 24, 2015
You can bet that Mickey Mantle rookie card they won't be rebrandi ...
- Maurice Levy Says France is 'Half Pregnant' And The UK Is 'Dangerous'
Mediapsssst, Richard Whitman - Monday, March 23, 2015
Advertising Week is happening this week in Europe. And all the usu ...
- Your Next Email Strategy: Mapping The Customer Journey
Email Insider Europe, Loren McDonald - Thursday, March 19, 2015
"Customer journey" is perhaps today's hottest marketing buzz phrase, but it h ...
- Ryanair Plans For $30 Roundtrips Across The Pond By 2020
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 18, 2015
By the end of the decade, it may be cheaper to f ...
- The Grass Isn't Always Greener In The Primary Tab
Email Insider Europe, Kath Pay - Friday, March 13, 2015
So you've been "relegated" to the Promotional tabs in Gmail. Accept ...
- Vibrant Will Adhere to Group M's Tougher Viewability Standards
Around the Net in Video, P.J. Bednarski - Thursday, March 12, 2015
Vibrant Media has switched to Group M’s staunch viewability guidelines which dicta ...
- Google Tests Google Shops
Around the Net In Media, Gavin O'Malley - Wednesday, March 11, 2015
Taking a page from Apple, Google just opened its first-ever branded sh ...
- Virool Taps Chandler To Lead UK Office
Real-Time Daily, Tyler Loechner - Tuesday, March 10, 2015
Virool, a programmatic video ad firm, on Tuesday announced it has appoint ...
- WPP's Sorrell Declares UK Election A No-Win Choice For Business
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2015
WPP chief executive Sir Martin Sorrell has described the UK general electi ...
- Lords Pushes Government To Get Tougher On Alcohol Marketing
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
A report published on Friday by the House of Lords says t ...
- SpotXchange Moves Into Germany, Names Beckmann MD
Real-Time Daily, Tyler Loechner - Monday, March 9, 2015
SpotXchange, the programmatic video supply-side platform (SSP) that sold 65% of i ...
- Purina Pet Care Brand Seeking European Digital Agency
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Purina, the pet-care division of Nestle, has issued a Europe-wide digital bri ...
- Adidas Ramps Up Marketing Spend, Despite Overall Losses
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Adidas said yesterday it will increase sales and marketing spend in i ...
- Microsoft Delivers The Best Android Email Experience To Date
Email Insider Europe, Andy Thorpe - Friday, March 6, 2015
Microsoft may well be the most progressive inbox provider of the mome ...
- Unilever Looking At Beacon Opportunities
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
Unilever is looking to scale how it uses iBeacons to bridge offli ...
- Net Neutrality Split Between EU and USA Looms
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
A major transatlantic policy split over the future of the Internet h ...
- The Great Big Data Fragmentation
Email Insider Europe, Andy Thorpe - Thursday, February 26, 2015
It's not a secret that the phrase "big data" didn't actually bri ...
- Google To Unite Its European Operations
Around the Net In MAD London, Sean Hargrave - Thursday, February 26, 2015
Google will bring together its two European businesses into a single enti ...
- Out There Lands Farfetch, Roberto Cavalli
MAD, Larissa Faw - Tuesday, February 24, 2015
The fashion branding specialist was selected by Farfetch to guide its med ...
- Harley-Davidson Takes Project LiveWire Overseas
Marketing Daily, Karl Greenberg - Monday, February 23, 2015
After taking the bikes on a trans-U.S. tour along Route 66 la ...
- Google Agrees To Italy's Data Privacy Checks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 20, 2015
Those who think a government agency should spot-check Google's privacy practices wi ...
- The International Business Of Marketing To Moms
Engage:Moms, Maria Bailey - Friday, February 20, 2015
The World Wide Web has created myriad opportunities for business from ecommer ...
- Intimate Products Brand Backs Silver Screen, Splits Second-Screen
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
The company, which makes and sells pleasure objects, bedroom accessories, intimate appar ...
- Consumers Are Getting Serious About Privacy -- So Should Adland
MAD London, Josh Manion - Thursday, February 19, 2015
As Facebook prepares to take the stand to defend its actions ...