- Heineken Unveils New Champions League Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Heineken is hoping to build on the success of last year's Champio ...
- Publicis Buys Paris-Based Relaxnews
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Publicis Groupe is to acquire Relaxnews, the press and content agency bas ...
- Swedish Surfer Braves Baltic Sea
Marketing Daily, Sarah Mahoney - Tuesday, February 17, 2015
If you're among the millions of Americans currently cursing the mercury, y ...
- Golf's European Tour Seeks New Creative Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
The European Tour is preparing to review its creative account, after Saatc ...
- SpotXchange Expands In Europe, Opens Office In Amsterdam
Real-Time Daily, Tyler Loechner - Friday, February 13, 2015
SpotXchange, the programmatic video supply-side platform (SSP) that sold a majority sta ...
- What's In A Name?
Email Insider Europe, Kath Pay - Thursday, February 12, 2015
Anyone who has ever heard me speak knows that I'm a hu ...
- Publicis' Levy: Marketing Risks Being 'Uberized'
MAD, Joe Mandese - Thursday, February 12, 2015
On the eve of Publicis' 2014 earnings release, CEO Maurice Levy shar ...
- Digilant Names Martinez Country Manager, Spain
Real-Time Daily, Tyler Loechner - Tuesday, February 10, 2015
Digilant, a programmatic media-buying platform, on Tuesday announced the appointment of Rafa ...
- WPP's Sir Martin Sorrell Speaks Of 'Hobson's Choice' In Coming Election
Around the Net In MAD London, Sean Hargrave - Monday, February 9, 2015
Sir Martin Sorrell, one of David Cameron's closest corporate allies, says t ...
- EA Reviewing GBP80m European Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
MediaCom handles the account, which includes campaigns for games such as "Fi ...
- Panel instructs Google To Limit "Right To Be Forgotten" Search Policy
Around the Net in Search Marketing, Gavin O'Malley - Friday, February 6, 2015
A panel of advisers is advising Google not to expand its “rig ...
- Creating Urgency In Email With Countdown Timers
Email Insider Europe, Eddy Swindell - Wednesday, February 4, 2015
Much of the recent talk about email marketing focuses on personalisation ...
- Ryanair Appoints Dare To GBP7m European Creative Brief
Around the Net In MAD London, Sean Hargrave - Thursday, February 5, 2015
The agency worked with Ryanair in 2014 on a project basis a ...
- Compression Sportswear Brand Skins Is FIFA's Official 'Non-Sponsor'
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2015
Skins is using the campaign to build support of an agreement, where ...
- Clear Channel Outdoor Hits Pause On European Assets Sale
MediaDailyNews, Erik Sass - Monday, February 2, 2015
Clear Channel Outdoor Holdings is taking its European outdoor advertising business o ...
- Email Marketing Innovation: Going Beyond What We Do Now
Email Insider Europe, Jordie van Rijn - Thursday, January 29, 2015
If you think about innovation, the first thing that comes to mi ...
- Think Google Will Just Get A Slap On The Wrist From The EU? Think Again
London Blog, Sean Hargrave - Wednesday, January 21, 2015
Right now you probably think the EU will give Google a lig ...
- BSUR Selected To 'Harmonize' Jack Link's Meat Brands For EMEA
MAD, Larissa Faw - Tuesday, January 20, 2015
BSUR landed this account after a five-agency pitch. Lowe previously helmed t ...
- Mazda Leaps Off The Page In Norway With 3D Ads
Marketing Daily, Karl Greenberg - Tuesday, January 20, 2015
The ads use an an optical illusion to make the creative lo ...
- BBC3 Is Not For Sale, But Will Move Online And Off TV
Around the Net in Video, P.J. Bednarski - Tuesday, January 20, 2015
Two independent producers offered to buy BBC3 but the BBC today sa ...
- MediaMath Opens Office In Spain, Names Garcia Country Manager
Real-Time Daily, Tyler Loechner - Monday, January 19, 2015
MediaMath, a demand-side platform (DSP), on Monday announced it has opened ...
- Building The Business Case For Growing Your List
Email Insider Europe, Kath Pay - Thursday, January 15, 2015
Many email marketers tell me that growing their list isn't within the ...
- Britain Challenges Messaging Services, Consumer Privacy
Around the Net in Mobile, Gavin O'Malley - Tuesday, January 13, 2015
British Prime Minister David Cameron is vowing to ban encrypted messaging servic ...
- What Apple's Holiday Home Run Means For Email Marketers
Email Insider Europe, Jen Capstraw - Thursday, January 8, 2015
Santa was very, very kind to Apple, according to a new repo ...
- Microsoft Launches Cross-Platform Ads On MSN Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 7, 2015
Microsoft announced that new cross-platform advertising on its recently launched MSN Ap ...
- NEW! The White Rabbit Arrives On Time When Flying Easy Jet
Out to Launch, Amy Corr - Monday, January 5, 2015
The White Rabbit from Alice in Wonderland is calm and punctual wh ...
- Qwant Looks To Capitalize On Google's Failings
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 2, 2015
The French startup Qwant wants to become an alternative option to Goog ...
- Bank Of England Monitors Social Media Indicators
The Social Graf, Erik Sass - Tuesday, December 30, 2014
One of the world's oldest and most respected financial institutions, the Ba ...
- Sexy Ads Raise Opposition
MediaDailyNews, Erik Sass - Wednesday, December 24, 2014
Advertising featuring women in lingerie may be becoming more risque, or publ ...
- Dutch Switch Attention From Google To Privacy On Facebook
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
The Dutch government-affiliated watchdog is probing changes in Facebook's privacy policy ...