- Unilever Ditches HQ Switch To The Netherlands
Around the Net In MAD London, Sean Hargrave - Friday, October 5, 2018
Unilever has dropped a controversial plan to ditch its Anglo-Dutch setup a ...
- Third Of German Ad Spending Will Be Digital This Year
Around the Net In MAD London, Sean Hargrave - Friday, October 5, 2018
Germany will see a third of ad spending directed toward digital channe ...
- MP Warns Of Brexit Troubles For UK's Adland
Around the Net In MAD London, Sean Hargrave - Friday, October 5, 2018
Netimperative has interviewed Tom Brake MP (LibDems), who paints a very d ...
- Unilever Listens, Finally
London Blog, Sean Hargrave - Friday, October 5, 2018
FMCG giants are all about listening to customers, right? Finally, Unilever g ...
- WPP Leadership Team Begins To Take Shape
MAD, Steve McClellan - Thursday, October 4, 2018
Mark Read is quickly putting in place the holding company's senior leadersh ...
- Report: Majority Of Global Consumers Are 'Belief-Driven' Buyers
MAD, Larissa Faw - Tuesday, October 2, 2018
Two in three global consumers are now "belief-driven" buyers who express purcha ...
- Ireland To Launch Probe Into Facebook Breach
Around the Net in Email, Ray Schultz - Tuesday, October 2, 2018
Ireland’s Data Protection Commissioner is planning a formal investigation into the rece ...
- Google To Oppose Record EU Fine, Appeal Could Take Years
Around the Net In MAD London, Sean Hargrave - Tuesday, October 2, 2018
Google is set to launch an appeal against its record GBP3.8bn fi ...
- IAB Tech Lab Releases Privacy Blockchain Protocol For Public Comment
Digital News Daily, Laurie Sullivan - Tuesday, October 2, 2018
The IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allo ...
- Google Puts Shopping Ads On Sale In Europe
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 2, 2018
Baird Equity analysts noted Google's "Matching AdCredits," which provide advertisers with anoth ...
- French Startup Launches Email Newsletter Service
Around the Net in Email, Ray Schultz - Monday, October 1, 2018
Ownpage, a French startup, has introduced a product called Relike to he ...
- Unilever Signs LaLiga Deal
Around the Net In MAD London, Sean Hargrave - Monday, October 1, 2018
Unilever has signed a deal with LaLiga, Spain's top football league, ...
- Facebook Security Lapse Could Cost GBP1.2bn Under GDPR
Around the Net In MAD London, Sean Hargrave - Monday, October 1, 2018
Mobile Marketing has got the calculator out to determine that under GD ...
- Bluecore Opens London Office, Mike Harris To Head International
Email Marketing Daily, Ray Schultz - Monday, October 1, 2018
Bluecore says its new UK presence will bring it closer to i ...
- Why Tech Giants Need Not Fear A Digital Tax, For Now
London Blog, Sean Hargrave - Monday, October 1, 2018
At least not for a while, that is. Depending on Brexit, ...
- 3 Reasons Fear Of The Duopoly Is Outdated
MAD London, Ruth Manielevitch - Monday, October 1, 2018
Facebook and Google's share of digital marketing is forecast to decline ...
- UK Workers Held Accountable More For Office Chores Than GDPR: Study
Email Marketing Daily, Ray Schultz - Friday, September 28, 2018
Survey respondents say they can get away with leaving confidential documents unattende ...
- Email Is A Top Personalization Tool, But ROI Is Hard To Prove: Study
Email Marketing Daily, Ray Schultz - Friday, September 28, 2018
North America leads in the use of email for personalization, an HBR-Masterca ...
- Did Video Eat Programmatic's Lunch? Is GDPR To Blame?
London Blog, Sean Hargrave - Friday, September 28, 2018
The figures are in for Q2 video advertising, and there's more eviden ...
- Gmail Smoke: What's The Harm In App Integrations?
Email Insider, Ray Schultz - Thursday, September 27, 2018
Gmail is being pilloried for "continuing" a permission-based practice that it nev ...
- WPP Combines Y&R With VML
MAD, Larissa Faw - Wednesday, September 26, 2018
WPP is forming a super agency by uniting Y&R and VML, marki ...
- Publicis Groupe's Leadership Model Hits Poland
MAD, Larissa Faw - Wednesday, September 26, 2018
Tomasz Pawlikowski, chairman of Publicis Communications Poland, and Piotr Pietka, CEO ...
- Adthena Poised To Double Size Of Business
Performance Marketing Insider, Laurie Sullivan - Thursday, September 27, 2018
Adthena developers are building out a search platform for advertisers to attra ...
- Turo Expands To The U.K.
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 25, 2018
Car-sharing service Turo is launching in the United Kingdom. The 9-year-old S ...
- Breach Lawsuits More Likely To Succeed in Europe: Attorney
Around the Net in Email, Ray Schultz - Wednesday, September 26, 2018
Data breach victims in Europe are bracing or class action lawsuits. The ...
- Unilever Tries To See Off A Shareholder Revolt Over Dutch Move
Around the Net In MAD London, Sean Hargrave - Wednesday, September 26, 2018
The top brass as Unilever has "come out fighting" in support ...
- Study: Brands Get Low Scores For Email Experience
Email Marketing Daily, Ray Schultz - Wednesday, September 26, 2018
A study shows that firms are lagging on helpfulness, personalization and bei ...
- Guillermo Vega Exits 72andSunny For Saatchi & Saatchi London
MAD, Larissa Faw - Tuesday, September 25, 2018
Vega isn't replacing anyone, as it was an open position. His appointme ...
- A Blueprint For GDPR Compliance
Around the Net in Email, Ray Schultz - Tuesday, September 25, 2018
Firms can’t afford to be complacent just because national authorities in Euro ...
- EU Asks British Papers To Cover Brexit Responsibly
Around the Net In MAD London, Sean Hargrave - Tuesday, September 25, 2018
"The Guardian" reveals that the European Commission is calling on British newspape ...