- Google Puts Shopping Ads On Sale In Europe
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 2, 2018
Baird Equity analysts noted Google's "Matching AdCredits," which provide advertisers with anoth ...
- French Startup Launches Email Newsletter Service
Around the Net in Email, Ray Schultz - Monday, October 1, 2018
Ownpage, a French startup, has introduced a product called Relike to he ...
- Unilever Signs LaLiga Deal
Around the Net In MAD London, Sean Hargrave - Monday, October 1, 2018
Unilever has signed a deal with LaLiga, Spain's top football league, ...
- Facebook Security Lapse Could Cost GBP1.2bn Under GDPR
Around the Net In MAD London, Sean Hargrave - Monday, October 1, 2018
Mobile Marketing has got the calculator out to determine that under GD ...
- Bluecore Opens London Office, Mike Harris To Head International
Email Marketing Daily, Ray Schultz - Monday, October 1, 2018
Bluecore says its new UK presence will bring it closer to i ...
- Why Tech Giants Need Not Fear A Digital Tax, For Now
London Blog, Sean Hargrave - Monday, October 1, 2018
At least not for a while, that is. Depending on Brexit, ...
- 3 Reasons Fear Of The Duopoly Is Outdated
MAD London, Ruth Manielevitch - Monday, October 1, 2018
Facebook and Google's share of digital marketing is forecast to decline ...
- UK Workers Held Accountable More For Office Chores Than GDPR: Study
Email Marketing Daily, Ray Schultz - Friday, September 28, 2018
Survey respondents say they can get away with leaving confidential documents unattende ...
- Email Is A Top Personalization Tool, But ROI Is Hard To Prove: Study
Email Marketing Daily, Ray Schultz - Friday, September 28, 2018
North America leads in the use of email for personalization, an HBR-Masterca ...
- Did Video Eat Programmatic's Lunch? Is GDPR To Blame?
London Blog, Sean Hargrave - Friday, September 28, 2018
The figures are in for Q2 video advertising, and there's more eviden ...
- Gmail Smoke: What's The Harm In App Integrations?
Email Insider, Ray Schultz - Thursday, September 27, 2018
Gmail is being pilloried for "continuing" a permission-based practice that it nev ...
- WPP Combines Y&R With VML
MAD, Larissa Faw - Wednesday, September 26, 2018
WPP is forming a super agency by uniting Y&R and VML, marki ...
- Publicis Groupe's Leadership Model Hits Poland
MAD, Larissa Faw - Wednesday, September 26, 2018
Tomasz Pawlikowski, chairman of Publicis Communications Poland, and Piotr Pietka, CEO ...
- Adthena Poised To Double Size Of Business
Performance Marketing Insider, Laurie Sullivan - Thursday, September 27, 2018
Adthena developers are building out a search platform for advertisers to attra ...
- Turo Expands To The U.K.
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 25, 2018
Car-sharing service Turo is launching in the United Kingdom. The 9-year-old S ...
- Breach Lawsuits More Likely To Succeed in Europe: Attorney
Around the Net in Email, Ray Schultz - Wednesday, September 26, 2018
Data breach victims in Europe are bracing or class action lawsuits. The ...
- Unilever Tries To See Off A Shareholder Revolt Over Dutch Move
Around the Net In MAD London, Sean Hargrave - Wednesday, September 26, 2018
The top brass as Unilever has "come out fighting" in support ...
- Study: Brands Get Low Scores For Email Experience
Email Marketing Daily, Ray Schultz - Wednesday, September 26, 2018
A study shows that firms are lagging on helpfulness, personalization and bei ...
- Guillermo Vega Exits 72andSunny For Saatchi & Saatchi London
MAD, Larissa Faw - Tuesday, September 25, 2018
Vega isn't replacing anyone, as it was an open position. His appointme ...
- A Blueprint For GDPR Compliance
Around the Net in Email, Ray Schultz - Tuesday, September 25, 2018
Firms can’t afford to be complacent just because national authorities in Euro ...
- EU Asks British Papers To Cover Brexit Responsibly
Around the Net In MAD London, Sean Hargrave - Tuesday, September 25, 2018
"The Guardian" reveals that the European Commission is calling on British newspape ...
- Wunderman Buys Controlling Stake In Emark
Around the Net In MAD London, Sean Hargrave - Tuesday, September 25, 2018
Wunderman has bought a controlling stake in Emark, a marketing tech compa ...
- Apple's Purchase Of Shazam Completed
Around the Net In MAD London, Sean Hargrave - Tuesday, September 25, 2018
Apple's GBP300m purchase of Shazam has now been completed, "Sky News" report ...
- 147 Million Smart Homes Projected For North America, Europe
Connected Thinking, Chuck Martin - Monday, September 24, 2018
The number of smart-home systems in North America increased 51%, reaching ...
- Search, Social To Drive 67% Of Ad Growth By 2020, Zenith Estimates
Digital News Daily, Laurie Sullivan - Monday, September 24, 2018
Estimates put global ad spend at $581 billion in 2018, with mo ...
- Analysts: Disney Is Better Off Without Buying Sky
Television News Daily, Wayne Friedman - Monday, September 24, 2018
Some analysts view Comcast's purchase of Sky as an "albatross." Others s ...
- Brands Use Email But Spend On Martech, Study Shows
Email Insider, Ray Schultz - Monday, September 24, 2018
Email and social are the most widely used channels, Moore Stephens a ...
- Apple Search Ads Now Supported By Kenshoo
Performance Marketing Insider, Laurie Sullivan - Monday, September 24, 2018
Kenshoo has added the ability to manage Apple Search Ads alongside Bi ...
- Facebook Told To Make Its Terms Clearer
Around the Net In MAD London, Sean Hargrave - Friday, September 21, 2018
The European Commission has given Facebook until the end of the ye ...
- Transatlantic Firestorm: The First Formal Action Under GDPR
Email Insider, Ray Schultz - Friday, September 21, 2018
A Canadian firm has been hit with a UK enforcement notice f ...