Bluecore Opens London Office, Mike Harris To Head International

Bluecore, a firm that helps firms launch personalized communications in email and other channels using first-party data, has opened an office in London in an international expansion.

Mike Harris, who has been appointed as vice president and general manager international, will head the operation, reporting to COO Rob Holland. Harris launched Monetate Europe in 2012,

The goal is to bring Bluecore closer to existing global customers, including two Perry Ellis brands, Original Penguin and Farah, the company says.

Bluecore enables retail brands achieve growth without using third-party consumer data and cookies, it claims.

The firm says it helps retailers send triggered, personalized communications via email, social media, search and display, using opt-in email identities. The company claims that it now manages 500 million unique customer IDs for its U.S. customer base.

Perry Ellis International has utilized Bluecore since 2014 for six of its lifestyle apparel brands. The goal is to enhance its interaction “with each individual shopper that comes to our brands’ e-commerce sites”, states Justin Roisman, senior manager, digital marketing, Perry Ellis International.

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Roisman adds that Bluecore helps with technology and campaign strategy and that “it will be valuable to have their team on the ground in the UK.”

Bluecore serves over 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada.

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