- Lincoln, Delta, Brooks Brothers, Support Annual Regatta
Marketing Daily, - Wednesday, October 6, 2010
Several brands are getting behind the 46th annual Head of the Charle ...
- Ford Rally To Send Focus On Amazing Race
Marketing Daily, Karl Greenberg - Monday, October 4, 2010
Instead of unrolling over the course of several months, the effort, "Foc ...
- Coming Off A Hot Year, NHL Breaks New Campaign
Marketing Daily, Sarah Mahoney - Monday, October 4, 2010
"We wanted to capture the athleticism of our players," Brian Jennings, NHL ...
- BMW, Guggenheim Ink Global Culture Tour Deal
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
A spokesperson says BMW won't use the program as a marketing platfor ...
- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...
- Chevrolet Hitting The Road With The Volt
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Chevrolet is following up a July 4 "Freedom Drive" run of i ...
- Jack Daniel's Fans Support 'National Holiday' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, September 28, 2010
As of Sept. 24, Jack Daniel's had gathered nearly 13,000 Facebook- a ...
- Just An Online Minute... Stars Of Madison Avenue And Broadway Raise The Curtain On Advertising Week 2010!
Just An Online Minute, Kelly Samardak - Monday, September 27, 2010
It is a beautiful Monday out here in Advertising Week land! T ...
- Buick Juggles Pots, Pans On The Culinary Stage
Marketing Daily, Karl Greenberg - Friday, September 24, 2010
Buick has several pans on the stove to promote vehicles like t ...
- EA Takes 'FIFA 11' On The Road
Marketing Daily, - Wednesday, September 22, 2010
For five weeks, two vehicles equipped with 15 TV and Sony PlayStati ...
- Make It An Event!
Engage:Millennials, Kristine Shine - Friday, September 24, 2010
This is a generation that doesn't simply want to be connected; th ...
- Just An Online Minute... IFC Premieres 'Increasingly Poor Decisions'
Just An Online Minute, Kelly Samardak - Friday, September 24, 2010
I love the New York Television Festival (NYTVF). Because I love televisio ...
- Mitsubishi Hits The Trails In Search Of Active Young People
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 22, 2010
Mitsubishi is reaching out to its core demo -- active people ...
- O Canada: Scion Enters Maple Leaf Country
Marketing Daily, Karl Greenberg - Tuesday, September 21, 2010
The campaign includes digital out-of-home boards, dealership elements, and many non-traditional elemen ...
- NBA: New Jerseys In New York On Wednesday
Marketing Daily, - Tuesday, September 21, 2010
Tomorrow in New York Dwight Howard of the Orlando Magic, Wilson Chandl ...
- Just An Online Minute... The Buffalo Shuffle Leads To Good Greed And Poor Decisions
Just An Online Minute, Kelly Samardak - Monday, September 20, 2010
Strap on your beer helmets and start snorting that milk thistle, becau ...
- Organic Valley Asks Collegians 'Who's Your Farmer?'
Marketing Daily, Tanya Gazdik - Friday, September 17, 2010
The tour is being promoted on the company's Web site at www.organicvalley.coop/Generati ...
- So Kodak: Updating The Idea Of The 'Kodak Moment'
Marketing Daily, Aaron Baar - Friday, September 17, 2010
In addition to the television commercials (which will run on national a ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- GM's OnStar To Relaunch With 'Live On' Theme
Marketing Daily, Karl Greenberg - Wednesday, September 15, 2010
OnStar will be a lifestyle program that goes beyond safety and emergenci ...
- Ben & Jerry's To Co-Sponsor White House Rally
Marketing Daily, - Wednesday, September 15, 2010
Socially conscious ice cream maker Ben & Jerry's is co-sponsoring a ral ...
- Thomson Reuters Launches Global Campaign
Marketing Daily, - Tuesday, September 14, 2010
Targeting 14 major cities in seven languages, the campaign is the large ...
- Just An Online Minute... Scooping Jewels On Fashion's Night Out
Just An Online Minute, Kelly Samardak - Tuesday, September 14, 2010
Fresh off of chicken wings from McKeown's on the UES, my gagg ...
- Royal Bank Launches Campaign Tied to Film Fest
Marketing Daily, - Friday, September 10, 2010
"See something original," is the theme carried throughout this year's campaign ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, even ...
- Chase Sponsors Festival Webcast On Facebook
Marketing Daily, - Thursday, September 9, 2010
Festival attendees with a Chase Freedom card can gain access to t ...
- Life Is Good: A $100 Million Brand With No Ads
Marketing Daily, Sarah Mahoney - Tuesday, September 7, 2010
While it's certainly no emblem of marketing sophistication, Life is good's hap ...
- Toyota Hispanic Campaign Is All About The Decals
Marketing Daily, Karl Greenberg - Tuesday, September 7, 2010
The effort includes Spanish TV spots shot as short documentaries showing Toyo ...
- Earth's Best Baby Food Sponsors Playdate Parties
Marketing Daily, Tanya Gazdik - Tuesday, September 7, 2010
Hain Celestial Group's Earth's Best is marking its 25th anniversary by sponsori ...
- SEMA Picks Hot Cars
Marketing Daily, - Tuesday, September 7, 2010
For the first time the specialty-equipment makers yearly SEMA (Specialty Equipment Mark ...