- Jimmy Dean, Hillshire Expand Social Media Outreach
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2011
The brands, making their second appearance at the show, were diamond (highest-leve ...
- Hilton Garden Inn Launches 'To-Do List' Contest
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,00 ...
- Levi's Latest 'Go Forth' Effort: Strictly Social
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Conductor Builds Social Signals Into SEO Platform
Online Media Daily, Laurie Sullivan - Wednesday, August 10, 2011
Conductor took a step toward integrating social media metrics into its S ...
- NYPD Forms Social Media Unit
The Social Graf, Erik Sass - Wednesday, August 10, 2011
The largest police department in the U.S. has joined the growing li ...
- Nestle Waters Launches 'Nature's Fix' Campaign
Marketing Daily, - Monday, August 8, 2011
Nestle Waters North America is launching a campaign aimed at persuading mo ...
- Butterfinger Recruits UGC For Rob Lowe Movie
Marketing Daily, Karlene Lukovitz - Friday, August 5, 2011
"Butterfinger the 13th" is a horror-movie parody that continues the brand's humor-bas ...
- Facebook's Ross Gets Booted From Google+
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 5, 2011
Was it an honest mistake? Google has been trying to enforce t ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- SocialVibe Adapts Brand Ad Model For Politicians
Online Media Daily, Laurie Sullivan - Thursday, August 4, 2011
Politicians running ads through SocialVibe's network will have an opportunity to rea ...
- Why Facial Recognition Really Is Creepy
The Social Graf, Erik Sass - Friday, August 5, 2011
While lots of people have been wringing their hands about Facebook's deployme ...
- Expecting Parents Take To Facebook
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 4, 2011
Life just got a little easier for Pampers' marketing team as Facebo ...
- Zuckerberg Kin Leaves Facebook
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 4, 2011
Randi Zuckerberg -- director of marketing at Facebook and Mark Zuckerberg's sist ...
- Nielsen To Debut New Metric For Facebook, Online Ad Platforms
Online Media Daily, - Wednesday, August 3, 2011
Nielsen expects to debut a new metric based on TV's gross rati ...
- Facebook 'Like' Ads Not Privacy Violations
Online Media Daily, Dale Carr - Thursday, August 4, 2011
By the sheer nature of what Facebook is and the privacy righ ...
- Why Meltwater Acquired Search Tool IceRocket
SearchBlog, Laurie Sullivan - Thursday, August 4, 2011
The Meltwater Group generated more than $100 million in revenue last yea ...
- Virtual Goods Sales Slowing for Social, Casual Games
The Social Graf, Erik Sass - Thursday, August 4, 2011
One of the largest (and most mystifying) sources of revenue for onli ...
- Facebook Acquires Push Pop Press
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, August 3, 2011
No doubt preparing its tablet-based future, Facebook just acquired e-book publisher a ...
- Target Aims For Digital Darlings In BTS Efforts
Marketing Daily, Sarah Mahoney - Tuesday, August 2, 2011
Back-to-college kids, for instance, can go to Target.com/collegehub and go through ...
- Google+ Creates Data Gold Mine For Advertisers
Online Media Daily, Laurie Sullivan - Tuesday, August 2, 2011
The data Google collects from Google+ should increase the effectiveness for conversio ...
- Android More Facebook-Friendly Than Apple?
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 2, 2011
Surprisingly, only about 50% to 60% of Apple's famously forward-thinking mobile use ...
- Facebook Makes Ads API Official
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 2, 2011
Facebook just announced the official launch of Ads API, so developers c ...
- Tully's Coffee Helps Create Community Centers
Marketing Daily, Karlene Lukovitz - Monday, August 1, 2011
Tully's Coffee has teamed with Pomegranate Center on a "Taste of Communit ...
- Chevrolet Gears Up For Nov. 3 Centennial
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
November 3 is the official centennial of General Motors' Chevrolet division, b ...
- How YouTube Stars Make More Than $100,000 Annually
SearchBlog, Laurie Sullivan - Tuesday, August 2, 2011
Two-way interaction between brands and consumers continues to separate the Internet fr ...