- After 20-Year Break, Levi's Is Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2026
The company is using the game - and Levi's Stadium - ...
- With 'Wonderfully Unordinary,' Crocs Aims To Surprise Gen Z Fans
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2026
The footwear brand's first new campaign in nearly a decade shifts fr ...
- Lands' End Sells 50% Stake To WHP Global
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2026
The $300 million joint-venture deal eases the clothing company's debt load. ...
- JCPenney's Comeback Secret? A Good Laugh
Retail Insider, Sarah Mahoney - Wednesday, January 28, 2026
The retailer's Valentine's Day "Ex-Change" shows how humor -- not nostalgia ...
- Oakley, Meta Super Bowl-Bound With Spike Lee, Sunny Choi
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 26, 2026
Meanwhile, Meta has been hit with a lawsuit over the technology ...
- E.L.F. Prances Into Fragrance With H&M
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2026
The playful collaboration promises to "make it make scents." ...
- Iconic Designer Valentino Dies
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, January 20, 2026
Valentino "created one of the most durable and fashionable labels and beca ...
- Gap Goes To Hollywood With 'Fashiontainment' Exec
Retail Insider, Sarah Mahoney - Wednesday, January 21, 2026
With a new chief entertainment officer, the company promises bold moves in ...
- Ugly Drama About Beauty Is Fashion Biz Horror Story
TVBlog, Adam Buckman - Wednesday, January 21, 2026
The ballyhooed new series "The Beauty" from producer Ryan Murphy is so ...
- Levi's Teaching Gen Z To Sew On Buttons, Patch Holes
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2026
Gen Z is well behind older generations when it comes to clothi ...
- Lululemon Founder Kicks Off Proxy Fight
Marketing Daily, Sarah Mahoney - Monday, December 29, 2025
Chip Wilson nominates three brand-focused directors as the company searches for i ...
- Winning Ugly: Birkenstock Keeps Its Grip On Full-Price Demand
Marketing Daily, Sarah Mahoney - Thursday, December 18, 2025
Despite tariff pressure and slowing apparel sales, the brand's scarcity and sto ...
- Can A New CEO Bring Back Lululemon's Cool-Girl Heyday?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 12, 2025
Some observers see Calvin McDonald's departure as a long-overdue reset. Others wond ...
- Will Flat Earthers Take Columbia Sportswear's Bait?
Marketing Daily, Sarah Mahoney - Tuesday, December 2, 2025
The brand's latest stunt offers the entire company to anyone who c ...
- Luxury Isn't Collapsing -- It's Recalibrating Downward
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 1, 2025
Bain says spending is flat, profits are sliding, and millions of shoppe ...
- Urban Outfitters' Holiday Strategy: Gen Z Stress Relief
Marketing Daily, Sarah Mahoney - Thursday, November 20, 2025
Research-led pop-ups at O'Hare and Astor Place show how the retailer ...
- 'WWD' Works With Hong Kong Fashion Council On Global Conference
Publishers Daily, Ray Schultz - Wednesday, November 19, 2025
The event runs in tandem with Hong Kong Fashion Fest. ...
- In 'Stunning' Development, Under Armour, Steph Curry Part Ways
Marketing Daily, Sarah Mahoney - Friday, November 14, 2025
The surprising split liberates basketball's greatest shooter, and underscores Under Armour's N ...
- Skims Reaches $5B, Builds Out Stores With New Cash
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 13, 2025
The funding round arrives as NikeSkims expands and the brand positions itse ...
- Rewiring The Algo: Consumers Negotiate A Different Kind Of Personalization
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, November 11, 2025
All of a sudden, people are rejecting their algorithmic identity. Here's h ...
- In Tough Times For Luxury, The RealReal Rallies
Retail Insider, Sarah Mahoney - Wednesday, November 12, 2025
Resale's popularity continues to surge with high-end shoppers, led by brands li ...
- Delta Partners With Land's End, Missoni, Bombas For New Uniforms
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, November 6, 2025
Delta Air Lines unveiled the prototypes for its new uniform collection No ...
- Macy's, Bloomie's, Nordstrom Chase Holiday Magic
Marketing Daily, Sarah Mahoney - Wednesday, November 5, 2025
With Burberry bears, Disney makeup and AI gift gurus, department stores a ...
- Gap Holiday Ads Aim To Climb Higher
Marketing Daily, Sarah Mahoney - Tuesday, November 4, 2025
The seasonal push relies as much on inspirational vocals as on scarv ...
- Gen X Wants Some Retail Revenge
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2025
The oft-overlooked generation makes up just 19% of the population but driv ...
- Lululemon Joins NFL Roster, Chasing a Comeback Season
Marketing Daily, Sarah Mahoney - Monday, October 27, 2025
The athleisure brand teams up with all 32 football teams as ...
- JCPenney Celebrates Secretly Frugal Gifters
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2025
With "It's What They Thought That Counts," the retailer leans into t ...
- New Life For Vintage Clothes: Conde Nast, eBay Team Up To Hype Pre-Loved Fashion
Publishing Insider, Ray Schultz - Monday, October 27, 2025
eBay is now the "Pre-Loved" partner of Conde Nast, the brands ...
- The Grim Reaper Joins Columbia's Influencer Team
Marketing Daily, Sarah Mahoney - Thursday, October 23, 2025
For Halloween, the outdoor brand turns death itself into a TikTok st ...
- Neiman Marcus Unwraps 'The Perfect Gift' Amid Saks Struggles
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2025
The new holiday campaign flaunts $500,000 photo ops and bedazzled saddles, ...