- Natasha Lyonne Sports Awkward Fashion For Old Navy
Marketing Daily, Sarah Mahoney - Tuesday, August 15, 2023
The "Poker Face" actor stars in angsty ads for the fall collectio ...
- As Consumer Spending Cools, Calvin Klein Ads Get Hot
Marketing Daily, Sarah Mahoney - Monday, August 14, 2023
The apparel brand's new fall campaign introduces Alexa Demie and Kid Cu ...
- At Ralph Lauren, Fashion Events, D2C, Help Burnish Brand
D2C Insider, Sarah Mahoney - Monday, August 14, 2023
Despite the gloom in American apparel sales, the company's intensified marketing effor ...
- A 'Desperate' Victoria's Secret Brings Back The Supermodels
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 10, 2023
Two years after its "We've Changed" promise to champion real bodies, Victoria ...
- Call Of The Wild: The North Face, Columbia Sportswear Sales Shine
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 2, 2023
Other apparel sectors are shrinking. But strong results at Columbia Sportswear a ...
- Snoop Dogg Shows Off First Skechers Collab
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
The musician has starred in Skechers' ads before. Now he's ready f ...
- Milla Sofia Creator Believes Age Of AI-Virtual Influencers Upon Us
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Milla Sofa, born in June at age 19, is already a 24-year-o ...
- This School Year, American Eagle Aims To Dominate Denim
Marketing Daily, Sarah Mahoney - Monday, July 31, 2023
The retailer is introducing a new collection, in partnership with TikTok pheno ...
- Gap Fills CEO Seat With Barbie Mastermind
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 26, 2023
Mattel's Richard Dickson is moving into the chief executive chair at t ...
- Ooh-La-La-Lympics: LVMH Signs On As Paris 2024 Partner
Marketing Daily, Sarah Mahoney - Tuesday, July 25, 2023
Though late in coming, the luxury giant's deal will provide a podi ...
- As 'Aspirational Luxury' Fades, Brands Navigate Rocks -- And Hard Places
Retail Insider, Sarah Mahoney - Wednesday, July 26, 2023
Luxury expert Milton Pedraza weighs in on how the biggest names ...
- TheWrap Names Stefano Tonchi Executive Editor, TheWrapBOOK
Publishers Daily, Ray Schultz - Monday, July 24, 2023
Tonchi will also serve as consulting editor for TheWrap's new Style verti ...
- The Future Of Live Shopping: A Conversation With Sune's Brian Beitler
Digital News Daily, Colin Kirkland - Thursday, July 20, 2023
Sune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- With Cost-Cutting Back In Fashion, Macy's Launches Private-Label Line
Marketing Daily, Sarah Mahoney - Thursday, July 20, 2023
As American shoppers continue to rein in discretionary spending, Macy's is answeri ...
- World-Cup Wizards: Nike's Time Warp, Under Armour's Rap Battle
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 17, 2023
With just days until the first match, marketers are unleashing campaigns th ...
- Shinola Plays With Forever-Late Marketing
D2C Insider, Sarah Mahoney - Monday, July 10, 2023
So many people loved its "Runlate" April Fool's watch that the compa ...
- Levi's Lowers Forecast: 'Consumers Face Tough Choices'
Marketing Daily, Sarah Mahoney - Monday, July 10, 2023
Despite impressive D2C sales, U.S. market share gains and healthy international deman ...
- True Classic CEO: 'Too Many D2C Brands Don't Understand Creative'
D2C Insider, Sarah Mahoney - Monday, July 3, 2023
Ryan Bartlett thinks the D2C model is still alive and well ...
- Nike Sales Top $50 Billion, But Profits Stumble
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 30, 2023
The sports giant notched its first earnings miss in three years, ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- Fabletics CMO: How We Fuel Our Cultural Relevance Machine
D2C Insider, Sarah Mahoney - Monday, June 26, 2023
With sales topping $700 million, the fast-growing Los Angeles activewear company fee ...
- Despite Anti-LGBTQ Threats, Brands Still Mark Pride Month
Marketing Daily - Top of the News, Sarah Mahoney - Sunday, June 11, 2023
With drag under attack in much of the country, H&M celebrates Pri ...
- Lululemon Expands Digital Workouts
Marketing Daily, Sarah Mahoney - Thursday, June 8, 2023
The retailer is rolling out an app, intensifying its on-demand and live-stre ...
- Still Slumping, Victoria's Secret Turns To Amazon, Walmart
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 8, 2023
As underwear becomes more of a commodity and less like fashion, t ...
- Edward Enninful To Step Down As EIC Of British 'Vogue' To Take On Broader Role
Publishers Daily, Ray Schultz - Sunday, June 4, 2023
Enninful will become editorial advisor of British Vogue and global creative a ...
- Genesis Extends Partnership With Vogue World
Marketing Daily, Tanya Gazdik - Thursday, June 1, 2023
This sponsorship recognizes how Genesis and runway fashion seek to evoke emoti ...
- Nordstrom's Sales Fall, As Luxury Takes New Shapes
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 1, 2023
Affluent shoppers are reining in splurges, with Nordstrom and Saks feeling t ...
- Meta Serves Up New Avatar Outfits With Tennis Star Naomi Osaka
Digital News Daily, Colin Kirkland - Wednesday, May 31, 2023
Meta has announced a collection of digital clothing in partnership with profession ...
- Pride Portfolio: For Them Honors Drag, Calvin Klein Loves Euphoria
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 23, 2023
With lines like "Drag is Divine," one campaign defends besieged drag artist ...
- Mizzen+Main Thinks Men Need More Friends
Retail Insider, Sarah Mahoney - Wednesday, May 24, 2023
The menswear brand's new summer campaign focuses on buddy building, hoping ...