- JCPenney Goes Incognito In Bold Fashion Rebrand
Marketing Daily, Sarah Mahoney - Thursday, April 10, 2025
The first major campaign from CMO Marisa Thalberg breaks a cardinal ru ...
- H&M's Digital Double Take: Fashion's AI Future Gets Real
Retail Insider, Sarah Mahoney - Wednesday, April 9, 2025
Retailer's new campaign uses digital clones of human models. Is this innovatio ...
- Calvin Klein, Tommy Hilfiger Regain Some Swagger
Marketing Daily, Sarah Mahoney - Tuesday, April 1, 2025
Parent PVH reports sales and profits above expectations, as demand picks ...
- QVC Announces 900 Layoffs, Doubling Down On Live Commerce
Marketing Daily, Sarah Mahoney - Monday, March 31, 2025
The company reports a $1.27 billion loss as sales decline again. ...
- Guys Don't Know What To Wear Anymore -- But Men's Wearhouse Has A Plan
Retail Insider, Sarah Mahoney - Wednesday, March 26, 2025
With "What Do I Wear to This Thing?," the retailer helps m ...
- Kate Spade Banks on Nostalgia With Sam Relaunch
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2025
The brand is reviving its first handbag design in a bold b ...
- Younger Shoppers, Smarter Tech Fuel Secondhand's Record Year
Marketing Daily, Sarah Mahoney - Wednesday, March 19, 2025
Online resale platforms grew 23% in 2024. And nearly half of you ...
- Calvin Klein Banks On Bad Bunny
Marketing Daily, Sarah Mahoney - Tuesday, March 18, 2025
With U.S. revenues slipping, the brand taps a global superstar to boo ...
- Donatella Versace Steps Down As Versace Designer
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2025
Amid talks of a sale at the troubled luxury brand, Capri Holdin ...
- Gap Closer To Regaining Its Groove
Marketing Daily, Sarah Mahoney - Monday, March 10, 2025
With a prancing Parker Posey and new "White Lotus" collection, Gap hop ...
- With Shapewear, Calvin Klein Chases Spanx, Skims
Marketing Daily, Sarah Mahoney - Friday, February 28, 2025
Fashion's underwear legend finally moves into the shapewear category, launching with ...
- Google Unleashes Gemini Live Opinion Tool
Performance Marketing Insider, Laurie Sullivan - Monday, March 3, 2025
Designer, fashion consultant, and personal stylist are all ways to describe Goog ...
- Beyonce Cleans Up Timothy Olyphant For Levi's
Marketing Daily, Sarah Mahoney - Tuesday, February 25, 2025
There's no hope for the shark as a pool hall vignette sho ...
- Tapestry Revamps Focus: Sells Stuart Weitzman, Debuts New Coach Campaign
Marketing Daily, Sarah Mahoney - Friday, February 21, 2025
The luxury apparel company is shedding its struggling Stuart Weitzman brand ...
- Nike Vs. Lululemon: Can A Skims Partnership Change The Game?
Marketing Daily, Sarah Mahoney - Wednesday, February 19, 2025
With Lululemon pushing product innovation and consumers tightening their budgets, Nike's n ...
- Nike Taps Kim Kardashian To Launch NikeSkims
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2025
The company hopes Kardashian's shapewear magic can reignite women's enthusiasm for worko ...
- Adidas Tackles Athlete Self-Doubt, Launches $850 Sneakers
Marketing Daily, Sarah Mahoney - Thursday, February 13, 2025
The company is rolling out the next phase of "You Got Thi ...
- Kohler Shows Off A Toilet Fit For Fashion Runways
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2025
Oscar de la Renta's Laura Kim designs a dress inspired by t ...
- Merrell Names New CMO As Wolverine Changes Keep Coming
Retail Insider, Sarah Mahoney - Wednesday, February 12, 2025
Richard McLeod, formerly at Champion, now leads marketing, and Brett Parent ris ...
- Qdoba Introduces 'Chip Core' During New York Fashion Week
Marketing Daily, Teresa Buyikian - Monday, February 10, 2025
Custom full-length pants are designed with see-through pockets that run the leng ...
- Vertical Velocity: How Ecommerce Sectors Fared In 2024
Email Insider, Ray Schultz - Monday, February 3, 2025
Home goods was first in average order rate and revenue per custome ...
- Despite Surging Sales, Levi Strauss & Co. Expects Decline Ahead
Marketing Daily, Sarah Mahoney - Thursday, January 30, 2025
The denim giant posted an 8% jump in sales but forecasts we ...
- Vestiaire Collective Drops 3 Global Spots
Out to Launch, Fern Siegel - Thursday, January 30, 2025
The U.S. spots run on social media and connected TV. ...
- Jewelry Retailer Pandora Consolidates Global Media With Dentsu
MAD, Steve McClellan - Tuesday, January 28, 2025
Under a new two-year contract Dentsu will handle media chores for t ...
- Stella McCartney Buys Company Back From LVMH
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 27, 2025
The breakup comes after five years of collaboration, and signals sea chang ...
- I Can See Clearly Now: Lexus, Revo Partner On Sunglass Line
Marketing Daily, Phyllis Fine - Saturday, January 25, 2025
The Revo | Lexus collection integrates Lexus-inspired design elements like its signatu ...
- REI Taps New CEO, Hoping For A Turnaround
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, January 23, 2025
Nike's Mary Beth Laughton, a former REI board member, has held k ...
- Little Bit-O-News: JC Penney Debuts Fashion Line For Petites
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, January 23, 2025
Limited-time collab with Latina pop artist Ally Brooke is part of n ...
- Smells Like Sales: The Bakery-Inspired Boom in Body Care
Marketing Daily, Sarah Mahoney - Wednesday, January 8, 2025
P&G's Native and Unilever's Dove are the latest to jump on t ...
- Nike, Jordan Launch Newfangled Creative
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2025
New spots continue Nike's latest winning-ugly ethos and an animated history ...