- Walmart Birkin Bag Goes Viral, Sells Out
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 30, 2024
TikTokkers have posted hundreds of unboxing videos under the hashtag #walmartbirkin. ...
- Nike: Turnaround Will Require Short-Term Pain
Marketing Daily, Sarah Mahoney - Saturday, December 21, 2024
With sales and profits still in decline, the new CEO says t ...
- As Turnaround Continues, Victoria's Secret Steps Up International Expansion
Marketing Daily, Sarah Mahoney - Wednesday, December 18, 2024
Retail sales are rebounding. The underwear brand looks to shore up direct-to-consume ...
- Noah Johnson Tapped As Editor In Chief Of 'Highsnobiety'
Publishers Daily, Ray Schultz - Wednesday, December 18, 2024
Johnson will lead both print and digital editorial operations. ...
- Vera Wang Sold To Retail Conglomerate
Marketing Daily, Sarah Mahoney - Monday, December 16, 2024
WHP, owner of such brands as Toys R Us, Bonobos and Expres ...
- Icon Magazine Plans A U.S. Edition
Publishers Daily, Ray Schultz - Monday, December 16, 2024
Men's fashion publication will launch in the U.S> in April. ...
- Apparel Shifts: Lululemon Amps Up, J. Crew Taps New CMO
Marketing Daily, Sarah Mahoney - Monday, December 9, 2024
Specialty clothing marketers are making major moves to win more consumers' discretiona ...
- Ford Partners With Fashion Brand
Marketing Daily, Tanya Gazdik - Wednesday, December 4, 2024
Ford Motor Co. is joining forces with Percival, a London-based fashion bran ...
- BTS REWIND: How This Tenore Exec Continues To Make The Impossible Possible
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 3, 2024
I had the pleasure of talking with Natalie Gomez, formerly Guzman, ...
- Crocs Taps Former Yeezy Designer For Key Role
Marketing Daily, Sarah Mahoney - Tuesday, November 19, 2024
Prolific designer Steven Smith, fired from Yeezy in August, has held k ...
- Burberry CEO Reveals Turnaround Plan
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, November 14, 2024
The luxury brand unveiled an outerwear campaign, "It's Always Burberry Weather," a ...
- Athletic Shoe Company On Credits Zendaya, Federer With 32% Sales Gain
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2024
The athletic shoe company says high-impact campaigns boosted awareness to 20% ...
- Ralph Lauren Bucks Luxury Decline
Marketing Daily, Sarah Mahoney - Friday, November 8, 2024
Better-than-expected sales rose 6%, and the apparel brand is anticipating a mu ...
- EBay Debuts First Global Brand Campaign In A Decade
Retail Insider, Sarah Mahoney - Wednesday, November 6, 2024
The company hopes the new work will help fend off challenges fr ...
- Everyone Knows Where Waldo Is. Etsy Knows What He Needs.
Marketing Daily, Sarah Mahoney - Friday, November 1, 2024
The crafty ecommerce giant unveils its holiday campaign -- and solid third-quart ...
- Unexpected CEO Shake-Up At The RealReal
Marketing Daily, Sarah Mahoney - Tuesday, October 29, 2024
Rati Sahi Levesque takes the helm as the struggling company's fortunes a ...
- Brandon Tan Hired To Direct Fashion Content For 'Cosmopolitan' And 'Seventeen'
Publishers Daily, Ray Schultz - Tuesday, October 29, 2024
Brandon Tan, who previously was fashion editor of "GQ," joins on Novemb ...
- Peroni Hits The Slopes With Alp N Rock Apres-Ski Collection
Marketing Daily, Teresa Buyikian - Friday, October 25, 2024
The limited-edition line of post-skiing clothes and accessories, priced from $86 ...
- Columbia Sportswear Hires New Marketing Head And Adam&EveDDB
Marketing Daily, Sarah Mahoney - Sunday, October 27, 2024
The 86-year-old company hopes a retooled brand can boost sagging U.S. sa ...
- Former Abercrombie CEO Indicted For Sex Trafficking
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 23, 2024
Mike Jeffries' role at Abercrombie and the brand's use of male mode ...
- Astronauts Will Be Stylin' In Prada Spacesuits
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 17, 2024
The stylish suits will be worn by the first woman on t ...
- 'i-D' Magazine To Appear In Print For First Time Since 2019
Publishers Daily, Ray Schultz - Thursday, October 17, 2024
The fashion title has a new global creative director and global editori ...
- So Fetch! Bark, Crocs Rolls Out Clogs For Pooches
Marketing Daily, Sarah Mahoney - Friday, October 11, 2024
Bark says the launch is the first in a broader move ...
- Levi's Wants To Ditch Dockers
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 4, 2024
With a boost from Beyonce, the apparel company wants to focus ...
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of Halloween
MediaDailyNews, Colin Kirkland - Thursday, October 3, 2024
Heidi Klum's "Modelverse" aims to engage Roblox users through invites to virtu ...
- French Fashion Publisher To Debut 'M International'
Publishers Daily, Ray Schultz - Monday, September 30, 2024
The new English-language title will appear twice a year. ...
- How This Windsor VP Of Marketing Continues To Inspire
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 26, 2024
Catherine Seaton discusses the power of saying "yes" to new opportunities, embraci ...
- Lululemon: Wellbeing Makes Us Unwell
Marketing Daily, Sarah Mahoney - Monday, September 23, 2024
The apparel brand's latest research shows that almost half the population ...
- Kevin Hart, Druski Spoof 'The Godfather' For Fabletics
Retail Insider, Sarah Mahoney - Wednesday, September 18, 2024
The fitness brand hopes that with new versatile Don pant, men wi ...
- Wrangler Debuts 'Good Mornings Make for Better Days' Campaign
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The fading denim brand hopes new marketing can stem sales declines. ...