• by Ray Schultz , Yesterday

Fairchild Media Group (FMG), parent of Women’s Wear Daily (WWD), Footwear News (FN), Beauty Inc, and Sourcing Journal, is grouping these brands into one online platform. 

In Q2, FMG re-platformed Footwear News onto the WWD digital platform, and it plans to do the same with Sourcing Journal later this year. 

The combined reach of WWD, Beauty Inc, and FN hit 8.9 million monthly unique visitors in May, FMG says, citing ComScore numbers.

“By bringing the power of WWD, FN and Beauty Inc content together on one platform, we are better able to serve both the designers and industry leaders and the rapidly growing number of fashion and beauty consumers who turn to our brands for accurate news and the unmatched access they've come to expect," says Amanda Smith, chief executive officer, Fairchild Media Group. “And as we celebrate WWD's 115th anniversary and Footwear News's 80th, this is a testament to the legacy and vitality of our brands.”

In addition, FMG is launching a new edition of WWD in Thailand this summer. 

FMG is also expanding its presence in the experiential space. 

In addition to running events like the WWD Beauty CEO Summit and the FN 80th anniversary, FMG recently launched the WWD Culture Club, an editorially led franchise focusing on the link between business, culture, and creativity in major fashion cities around the world. It debuted in London in May.